New Deal Includes FOX O&O in Charlotte WJZY/WMYT
New York, NY – March 22, 2017 – Nielsen (NYSE: NLSN) has announced today that it has signed a long-term renewal agreement with FOX Television Stations (FTS) for audience measurement services. As part of the agreement, FTS licenses Nielsen’s Local Television ratings across all of the group’s 28 stations, in 17 designated market areas (DMA), including the Charlotte FOX O&O WJZY/WMYT, which was not in the previous agreement. FOX Station Sales, their national sales representative group, is also part of the renewal agreement.
Estendendo il rapporto con Nielsen, le stazioni di proprietà e gestite da FOX e il gruppo di rappresentanti nazionali possono dimostrare il loro valore pubblicitario e di mercato agli operatori del settore, sfruttando le misurazioni valutarie che forniscono ampiezza e profondità al pubblico locale. L'accordo include i piani annunciati da Nielsen per arricchire i suoi panel di TV locali con i dati della sua tecnologia Portable People MeterTM e dei set-top-box, fornendo dimensioni di campione significativamente più grandi e aumentando la fedeltà degli ascolti. Per la prima volta, inoltre, l'audience fuori casa sarà inclusa nella misurazione locale.
The investments that Nielsen is making to Local TV are part of its overall strategy to deliver all-electronic measurement across all 210 DMA. This effort combines Nielsen’s gold-standard panels with the strength of big data sources to provide Local TV clients like FTS with stable and accurate data that help them better compete in the marketplace.
"La FOX continua ad essere all'avanguardia nell'offerta di contenuti locali di valore ai suoi spettatori", ha dichiarato Jeff Wender, direttore generale di Nielsen Local Media. "Questo accordo strategico si basa sul rapporto a lungo termine e sulla stima reciproca che esiste tra il gruppo FOX Television Stations e Nielsen. Siamo entusiasti di poter offrire un portafoglio di misurazioni locali migliorato per prendere decisioni più strategiche e aumentare il ROI per gli inserzionisti".
SU NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Nielsen Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
SULLE STAZIONI TELEVISIVE FOX
FOX Television Stations is one of the nation’s largest owned-and-operated network broadcast groups, comprising 28 stations in 17 markets and covering over 37% of U.S. television homes. This includes seven duopolies in the top 10 markets: New York, Los Angeles, Chicago, Dallas, San Francisco, Washington, D.C. and Houston; as well as duopolies in Minneapolis, Phoenix, Orlando and Charlotte.
Media Contacts
Gorki De Los Santos, gorki.delossantos@nielsen.com, 646-654-4837Erica Keane, erica.keane@foxtv.com, 212-301-3613Claudia Russo, claudia.russo@foxtv.com, 212-301-3997
