ยท Time per person on social networking via a smartphone up 1 hour
ยท News.com.au retained top spot in the News rankings
ยท International news entities increased unique audiences
ยท BBC increased unique audience by 16%
Sydney, Australia โ 23 June 2017: More than 90% of Australians aged 18+ engaged with social networking content via a smartphone during May 2017, according to latest data released today by Nielsen.
12,7 milioni di australiani di etร superiore ai 18 anni hanno avuto accesso a un sito o a un'app di social network tramite un dispositivo smartphone nel corso del mese e il tempo medio per persona รจ aumentato di un'ora nel mese di maggio 2017 rispetto al mese precedente.
TOP 5 PER AUDIENCE UNICA TOTALE, MARCHI DI SOCIAL NETWORK, MAGGIO 2017
|
Name |
Pubblico unico (000) |
Pagine viste per persona |
Sessions Per Person |
Time Per Person (hh:mm:ss) |
|
|
16,193 |
116 |
96 |
14:29:16 |
|
|
8,573 |
5 |
29 |
02:29:28 |
|
|
7,038 |
6 |
7 |
00:16:34 |
|
|
6,161 |
7 |
12 |
01:08:32 |
|
|
6,106 |
4 |
7 |
00:46:16 |
Fonte: Nielsen Digital Ratings (mensile) - Maggio 2017
CURRENT EVENTS AND GLOBAL NEWS
The current events and global news sub-category was steady overall with some movement in the top ten rankings. Five out of the top ten increased their unique audience numbers. BBC saw a large jump in unique audience to 2.6 million (+16%) to move to seventh place, up three spots.
I principali eventi di cronaca internazionale del mese di maggio hanno contribuito ad aumentare notevolmente l'audience unica di molte entitร di informazione internazionale.
News.com.au ha mantenuto la prima posizione con un pubblico unico di 5,8 milioni (-4%). Nine.com.au รจ passato dal terzo al secondo posto con un pubblico unico di 4,7 milioni (0,6%) e i siti web di ABC News sono passati al terzo posto (4,6 milioni, -6%).
Smh.com.au (3,8 milioni, -7%), Daily Mail Australia (3,1 milioni, +5%) e The Guardian (2,9 milioni, +0,5%) hanno mantenuto rispettivamente la quarta, quinta e sesta posizione.
Yahoo 7 News รจ passato all'ottavo posto (2,5 milioni, -11%), il Daily Telegraph ha mantenuto la nona posizione (2,4 milioni, +3%) e l'Herald Sun รจ passato al decimo (2,3 milioni, -6%).
TOP 10 BY UNIQUE AUDIENCE, CURRENT EVENTS & GLOBAL NEWS SUBCATEGORY, MAY 2017
|
Name |
Pubblico unico (000) |
Pagine viste per persona |
Sessions Per Person |
Time Per Person (hh:mm:ss) |
|
news.com.au |
5,783 |
49 |
14 |
01:03:01 |
|
nove.com.au |
4,727 |
38 |
13 |
01:10:26 |
|
Siti web di ABC News |
4,613 |
22 |
9 |
00:28:14 |
|
smh.com.au |
3,804 |
32 |
12 |
00:49:16 |
|
Daily Mail Australia |
3,064 |
21 |
12 |
00:35:17 |
|
Il Guardian |
2,926 |
14 |
9 |
00:31:21 |
|
BBC |
2,598 |
23 |
11 |
01:01:10 |
|
Yahoo7 Siti web di notizie |
2,512 |
14 |
10 |
00:18:41 |
|
Il Daily Telegraph |
2,422 |
13 |
8 |
00:27:51 |
|
Herald Sun |
2,316 |
20 |
10 |
00:36:13 |
Fonte: Nielsen Digital Ratings (mensile) maggio 2017
SU NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy.
Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content โ video, audio and text โ is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.
Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com.
Per ulteriori informazioni si prega di contattare:
Jackie Helliker
Nielsen
T: + 61 403 074 864
E: jackie.helliker@nielsen.com
