– News.com.au retains top place in Nielsen digital news rankings
– ABC News Website moves up to second place
– Nielsen’s new Digital Content Ratings data found that the unique audience was consistently highest to news content on Fridays
Sydney, Australia – 23 August 2017: Nielsen Digital Ratings (Monthly) data for July 2017 saw more Australians consuming Current Events & Global News content with a unique audience of 13.4 million, up 1% when compared to June 2017.
News.com.au ha mantenuto la prima posizione con un pubblico unico di 5,9 milioni di persone, con un aumento dell'11% rispetto al mese precedente. Al secondo posto troviamo ABC News Websites (4,7 milioni, +3%), che si è scambiato il posto con nine.com.au (4,5 milioni, -4%).
Al quarto posto nei dati digitali di Nielsen si trova smh.com.au (+12%), al quinto il Daily Mail (0%), seguito da The Guardian (+4%), Yahoo7 News Websites (+4%) e BBC (0%).
Il Daily Telegraph è entrato nella top ten della classifica al nono posto con un pubblico unico di 2,3 milioni (+5%), seguito dall'Herald Sun al decimo posto con un pubblico unico di 2,3 milioni (-2%).
TOP 10 BY UNIQUE AUDIENCE, CURRENT EVENTS & GLOBAL NEWS SUB-CATEGORY, JULY 2017
|
Name |
Pubblico unico (000) |
Sessions Per Person |
Tempo per persona (HH:MM:SS) |
Pagine viste per persona |
|
news.com.au |
5,905 |
13 |
00:57:25 |
46 |
|
Siti web di ABC News |
4,651 |
12 |
00:52:26 |
22 |
|
nove.com.au |
4,499 |
12 |
01:05:27 |
39 |
|
smh.com.au |
4,197 |
10 |
00:47:00 |
28 |
|
Daily Mail Australia |
3,069 |
12 |
00:31:17 |
21 |
|
Il Guardian |
2,823 |
8 |
00:24:39 |
13 |
|
Yahoo7 Siti web di notizie |
2,674 |
9 |
00:14:24 |
13 |
|
BBC |
2,340 |
12 |
00:42:57 |
22 |
|
Il Daily Telegraph |
2,286 |
8 |
00:24:43 |
12 |
|
Herald Sun |
2,254 |
9 |
00:27:58 |
19 |
Fonte: Nielsen Digital Ratings (mensile), luglio 2017
DIGITAL CONTENT RATINGS AVERAGE DAILY UNIQUE AUDIENCE: PEAK AUDIENCE FOR TOP NEWS PUBLISHERS (FOR PARTICIPATING PUBLISHERS)
For the top 10 news entities reported in Digital Ratings (Monthly), Nielsen’s Digital Content Ratings found that the unique audience was consistently highest on Fridays for the month of July 2017.
Inoltre, i dati Digital Content Ratings di Nielsen hanno rivelato che news.com.au ha registrato la più alta audience media giornaliera unica durante il mese di luglio 2017, con un picco di audience di 1,3 milioni il 21 luglio 2017, seguito da nine.com.au con un picco di 1,1 milioni il 25 luglio 2017.
Source: Nielsen Digital Content Ratings, Text, Digital Computer/Mobile, 1 July 2017 – 31 July 2017, People 2+, Census only
SU NIELSEN
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com
Per ulteriori informazioni si prega di contattare:
Eleanor Saxton
Nielsen
T: + 61 421 692 808
E: eleanor.saxton@nielsen.com
