Sydney, Australia – 27 April 2016 – The start of the sporting season has driven audiences online Nielsen’s March release of Digital Ratings (Monthly) reports, the IAB endorsed digital audience measurement currency. Digital Ratings Monthly gives the market Australia’s total digital audience, unduplicated, across PC, smartphone and tablet for both web browsers and apps.
Il mese di marzo ha segnato l'inizio della stagione degli sport invernali, con un conseguente aumento significativo dell'audience in tutte le sottocategorie sportive. I campionati di Formula Uno, V8 Supercars, AFL e Cricket ICC World Twenty20 hanno fatto crescere l'audience sportiva su desktop, smartphone e tablet. Il numero di spettatori unici per la sottocategoria sport ha registrato un aumento dell'8,3% rispetto al mese precedente, passando da 10,3 milioni a 11,1 milioni.
I primi cinque classificati nella sottocategoria sono stati Telstra Media AFL, ESPN Digital Network, FOX SPORTS, Telstra Media NRL e news.com.au - sport, tutti con aumenti dell'audience unica a marzo, la maggior parte dei quali è aumentata di oltre un terzo. Inoltre, diverse entità hanno registrato una crescita a tre cifre grazie all'inizio della stagione, tra cui Grandprix.com.au, VirtualSPORTS.com.au, Footytips, V8 Supercars e ESPN Footytips.com.au.
Anche diversi grandi eventi in tutto il Paese hanno provocato un aumento del pubblico unico sui siti di riferimento nel mese di marzo. Il Sydney Royal Easter Show ha registrato l'aumento più consistente, pari al 243%, passando da 231.000 a 793.000 persone che hanno acquistato i biglietti e organizzato il loro viaggio per lo spettacolo. Anche Ticketmaster e Ticketek hanno registrato aumenti a due cifre, rispettivamente con 2,3 e 1,9 milioni di visitatori unici.
CURRENT EVENTS & GLOBAL NEWS SUB-CATEGORY
Ranking for the top three news services current events and global news sub-category remained the same.
Per quanto riguarda le app di notizie, l'app BBC News è aumentata del 144% a marzo e The Guardian è il leader nella classifica delle app della sottocategoria attualità e notizie globali, seguito da BBC e 7NEWS.
Digital Ratings (Monthly) fuses together Nielsen’s pre-existing PC panel for home and work with nationally representative panels of Australian smartphone and tablet internet users, as well as census tagged data for PC and mobile web. It provides an independent, cross-device view of the total digital audience.
The data allows publishers, who are already investing significantly in mobile, to see how their audiences have grown across all digital devices. It also enables agencies and advertisers to make more accurate decisions and gauge the reach of their digital investment – giving a true picture of their total audience across key digital devices.
Informazioni sull'Ufficio pubblicità interattiva
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 43 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to support and enable the media and marketing industry to ensure that they thrive in the digital economy.
Il ruolo dello IAB è quello di collaborare con i suoi membri e con il più ampio settore della pubblicità e del marketing per aiutare gli operatori del settore a individuare il modo migliore per utilizzare l'online come parte della loro strategia di marketing, per meglio indirizzare e coinvolgere i loro clienti e costruire i loro marchi.
By addressing the core pillars of growth of the online advertising industry – simplified and standard online audience measurement, research, and online operational standards and guidelines, and regulatory affairs, IAB Australia leverages the skills, experience and commitment of its members to advocate the benefits of online advertising by acting as an authoritative and objective source for all online advertising issues whilst promoting industry-wide best practice.
IAB Australia is a registered not-for-profit organisation; membership fees and revenue generated is invested back into the IAB’s membership benefits such as resources, events, reporting, and industry representation.
For further information about IAB Australia please visit: www.iabaustralia.com.au
SU NIELSEN
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com
Per ulteriori informazioni si prega di contattare:
Sarah Corry
Tel: 0450 803 881
Email: scorry@iconinternational.com.au
