Sydney, Australia โ 27 May 2016 โ The increasing Australian appetite to download and view movies online has sparked a significant surge in audience to many of the key video and movie sites, according to the latest insights from Nielsen Digital Ratings (Monthly), the IAB Australia endorsed digital audience measurement currency.
Seven of the top ten video/movie brands recorded gains during April 2016. Event Cinemas, Hoyts and Village Cinemas also witnessed double digit gains in unique audience over the same period, likely driven by school holidays and blockbuster releases such as โCaptain America: Civil Warโ and โDisneyโs Jungle Bookโ.
Non sorprende che le cerimonie dell'Anzac Day abbiano favorito un aumento del 137% del traffico sul canale Australian War Memorial, che ha visto il suo pubblico unico passare da 213.000 a 505.000 persone.
Anche le applicazioni di viaggio hanno attirato un pubblico aggiuntivo: Qantas Airways, l'attuale leader delle applicazioni mobili nel suo settore, ha registrato un significativo aumento del 202% del pubblico unico, passando da 211.000 a 638.000. Anche le applicazioni di Skyscanner e Jetstar, al secondo e terzo posto nella categoria, hanno registrato incrementi a due cifre, rispettivamente del 32% e del 20%, passando da un pubblico unico di 208.000 a 275.000 persone (Skyscanner) e da 143.000 a 172.000 (Jetstar).
Anche i siti sportivi hanno registrato forti guadagni, in particolare i siti della AFL e della NRL, oltre a Fox Sports Pulse. L'AFL ha registrato un aumento degli spettatori unici del 22%, passando da 3,2 milioni a 3,9 milioni, mentre la NRL ha registrato un aumento del 13%, passando da 1,9 milioni a 2,1 milioni. Fox Sports Pulse ha registrato un aumento del 46%, passando da un'audience unica di 833.000 a 1,2 milioni.
In the news and information category, the top three leaders โ News.com.au, smh.com.au and ABC News Websites – remained consistent, while Yahoo7 News Websites jumped from seventh to fourth with a unique audience increase of 9%. Meanwhile, the BBC jumped into the top ten.
TOP 10 BY UNIQUE AUDIENCE, CURRENT EVENTS & GLOBAL NEWS SUB-CATEGORY FOR APRIL 2016
|
Name |
Pubblico unico (000) |
Pagine viste per persona |
Sessions Per Person |
Time Per Person (hh:mm:ss) |
|
news.com.au |
5,787 |
44 |
11 |
01:04:08 |
|
smh.com.au |
4,779 |
27 |
11 |
00:47:24 |
|
Siti web di ABC News |
4,345 |
20 |
8 |
00:26:34 |
|
Yahoo7 Siti web di notizie |
3,129 |
11 |
7 |
00:11:51 |
|
Daily Mail Australia |
3,112 |
23 |
8 |
00:34:52 |
|
Siti web di notizie ninemsn |
3,078 |
19 |
10 |
00:23:49 |
|
Il Guardian |
3,031 |
14 |
9 |
00:29:08 |
|
L'Etร |
2,636 |
34 |
11 |
00:49:23 |
|
Herald Sun |
2,629 |
25 |
8 |
00:39:48 |
|
BBC |
2,364 |
28 |
11 |
00:43:54 |
Digital Ratings (Monthly)ย fuses together Nielsen’s pre-existing PC panel for home and work with nationally representative panels of Australian smartphone and tablet internet users, as well as census tagged data for PC and mobile web. It provides an independent, cross-device view of the total digital audience.
The data allows publishers, who are already investing significantly in mobile, to see how their audiences have grown across all digital devices. ย It also enables agencies and advertisers to make more accurate decisions and gauge the reach of their digital investment โ giving a true picture of their total audience across key digital devices.
Informazioni sull'Ufficio pubblicitร interattiva
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 43 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to support and enable the media and marketing industry to ensure that they thrive in the digital economy.
Il ruolo dello IAB รจ quello di collaborare con i suoi membri e con il piรน ampio settore della pubblicitร e del marketing per aiutare gli operatori del settore a individuare il modo migliore per utilizzare l'online come parte della loro strategia di marketing, per meglio indirizzare e coinvolgere i loro clienti e costruire i loro marchi.
By addressing the core pillars of growth of the online advertising industry – simplified and standard online audience measurement, research, and online operational standards and guidelines, and regulatory affairs, IAB Australia leverages the skills, experience and commitment of its members to advocate the benefits of online advertising by acting as an authoritative and objective source for all online advertising issues whilst promoting industry-wide best practice.
IAB Australia is a registered not-for-profit organisation; membership fees and revenue generated is invested back into the IAB’s membership benefits such as resources, events, reporting, and industry representation.
For further information about IAB Australia please visit:ย www.iabaustralia.com.au
SU NIELSEN
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsenโs Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content โ video, audio and text โ is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industryโs only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. ย Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the worldโs population. For more information, visitย www.nielsen.com
Per ulteriori informazioni si prega di contattare:
Jackie Helliker
Tel: +61 403 074 864
Email: jackie.helliker@nielsen.com
