Nielsen made its second appearance at CTAMโs Television Critics Association (TCA) press tour in Los Angeles, Wednesday, July 29. TCA is a biannual event held in January and July that brings together more than 200 journalists who write about television and entertainment for print and online media outlets.
Lynda Clarizio, presidente di Nielsen per i media statunitensi, Glenn Enoch, SVP di Nielsen per gli approfondimenti, e Jennifer Cooper, responsabile globale di Adobe per i media e la strategia del settore MVPD, hanno presentato approfondimenti su ciรฒ che i consumatori guardano e su come consumano i media.
Nielsen took the stage, in front of reporters from top-tier media outlets, where Clarizio shared an update on how Nielsen is advancing toward Pubblico totale, discussed the need for comparable metrics and how we are actively progressing measurement with Total Content Ratings and Digital Content Ratings.
"Questo รจ un momento cruciale per Nielsen, in quanto stiamo per lanciare i Digital Content Ratings e i Total Content Ratings. Siamo alla guida di un cambiamento nel settore quando si tratta di misurare la quantitร di contenuti che i consumatori guardano e i dispositivi che utilizzano", ha dichiarato Clarizio. "La presentazione durante i TCA รจ stata l'occasione perfetta per informare i media e le emittenti su ciรฒ che Nielsen ha in serbo per loro".
Additionally, Enoch shared insights on consumer behavior and viewing trends in regard to both traditional television as well as device usage. His presentation also covered the growth in TV-connected devices as well as streaming video on demand services. Additionally, Adobeโs Cooper shared the stage, detailing insights on TV Everywhere and showcasing the strong alliance between Nielsen and Adobe.
