Amidst a sea of the world’s brightest creatives, marketers, technologists and media specialists at this year’s Cannes Lions Festival (June 21-27), we left our mark as Campaigners of Creativity—this year’s theme. We shared insights and innovative thought leadership to drive change in the media and technology industries. And for the first year, we became an official sponsor, which helped us make an even bigger splash on this global stage.
Julanne Schiffer from Nielsen Entertainment was a featured speaker on the topic of “Unlocking the Power of Music in Advertising.” With more than 150 delegates in attendance, her presentation focused on understanding the impact of music to help drive growth for brands. She shared insights and examples of how to reach consumers effectively and ways to create brand value through music. Attendees, who ranged from leading ad agencies and marketers to key industry organizations, were visibly engaged and interested in these entertainment insights.
I leader di Nielsen Eugene Becker, Terrie Brennan, Alain Couttolenc, Tom Eaton, Andrew Feigenson e Martha Velando hanno colto l'occasione per organizzare incontri mirati con i dirigenti di livello C delle principali agenzie, inserzionisti e società di ad-tech del mondo nella nostra cabina sulla spiaggia della Costa Azzurra.
Per concludere questa settimana di eventi, Johan Sjöstrand di Nielsen Europe è salito sul palco principale del Lions Innovation, incentrato sull'intersezione tra dati, tecnologia e creatività, per discutere di "Designing Innovation Success around the World". Durante la sua sessione di 30 minuti, ha condotto una discussione approfondita su come i principali inserzionisti e sviluppatori possono applicare i dati e le intuizioni alla loro creatività, al design e all'analisi per costruire un'innovazione di successo.
