JAKARTA, October 19th , 2015 โ Nielsen Indonesia recently announced that it has expanded its relationship with Sizmek to make Digital Ad Ratings available via the Sizmek GRP Dashboard, which allows clients to use a mix of GRPs and performance data to understand the true value of each publisher. Digital Ad Ratings is available via the Sizmek GRP Dashboard in the US, Indonesia, UK, Australia, Germany, Italy, Canada, France and Brazil. In the US, Digital Ad Ratings has been available in the Sizmek platform since July 2014.
Digital Ad Ratings fornisce una misurazione trasparente e fattibile dell'audience per la pubblicitร digitale, fornendo al settore un aggiornamento quotidiano per le campagne in corso su tutti gli schermi digitali. Digital Ad Ratings (DAR) riporta l'audience unica di una campagna su computer e dispositivi mobili.
La Sizmek GRP Dashboard aiuta i clienti a determinare dove aumentare o diminuire la spesa pubblicitaria, fornendo una visione integrata e un'analisi dei dati degli ad server di Sizmek e dei GRP di Nielsen: in questo modo รจ semplice e conveniente sapere se si stanno raggiungendo gli obiettivi delle campagne e cosa si puรฒ fare per migliorare le prestazioni.
Con la continua evoluzione del settore della pubblicitร digitale, i marketer che acquistano annunci in base ad attributi specifici devono essere in grado di ottimizzare e convalidare i loro annunci con lo stesso livello di granularitร . Finora la misurazione dell'audience era limitata all'etร e al sesso.
โAudience measurement helps take the guesswork out of media buying. Through this partnership with Nielsen, clients can better understandย who their audience is, how they are engaging with campaigns and then use this data to reach them more effectively and efficiently,โ said Joey Chee, SEA Country Manager at Sizmek.
“Advertisers and marketers are seeking a 360 view of their campaigns,” said Hellen Katherina, Director, Media Industry Group, Nielsen Indonesia. “By integrating Nielsen’s demographic data with Sizmek’s online performance data, it will be more efficient for marketers to optimize campaigns.”
La metrica GRP (gross ratings point) รจ stata alla base della misurazione dell'audience televisiva per decenni, e fornisce ai marketer online una preziosa comprensione della portata e della frequenza.
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Informazioni su Nielsen
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA, and Diemen, the Netherlands. For more information, visit www.nielsen.com.
Informazioni su Sizmek
Sizmek Open Ad Management brings freedom of choice to end-to-end advertising. With a single point of access to the best technology, data, and strategic guidanceโand the flexibility to choose solutions that fit their strategiesโmore than 42,000 advertisers, agencies, publishers, and trading desks create inspiring, seamless advertising campaigns that connect them to their customers around the world easily and effectively. Open and independent, Sizmekโs wide range of technology and data is bolstered by integrations with more than 100 partners providing leading solutions for attribution, data management, audience measurement, search engine marketing, creative authoring, and more.ย Sizmek operates in more than 70 countries, with local offices providing award-winning service throughout North America, EMEA, LATAM, and APAC. For more information visit: www.sizmek.com
