L'accordo include valutazioni delle TV locali, approfondimenti sui consumatori e analisi personalizzate.
New York, April 20, 2015 โ Nielsen (NYSE: NLSN) and Meredith Corp. (NYSE: MDP), one of America’s leading media companies, today announced that they have finalized a multi-year renewal agreement for Meredith to subscribe to Nielsenโs local television ratings.
Oltre alla misurazione delle TV locali, le stazioni di proprietร o gestite da Meredith avranno accesso a strumenti che forniscono approfondimenti su ciรฒ che i consumatori locali acquistano e guardano, dati sulla spesa pubblicitaria e analisi personalizzate che aiutano i programmatori a comprendere meglio le abitudini di visione dei consumatori.
"Nielsen offre alle nostre emittenti molto di piรน dei semplici indici di mercato locali", ha dichiarato Doug Lowe, EVP di Meredith Corp. Broadcasting Group. "Fornisce anche informazioni chiave sui consumatori locali e sistemi analitici che aiutano le nostre emittenti ad avere piรน successo".
"Il nuovo accordo rafforza la nostra collaborazione con Meredith", ha dichiarato Matt O'Grady, EVP e Managing Director per i media locali di Nielsen. "Il team di Meredith รจ stato molto favorevole ai miglioramenti che stiamo apportando al nostro servizio di mercato locale. Apprezziamo il loro sostegno a questi miglioramenti e alla nostra esplorazione per incorporare altre fonti di dati, come i Return Path Data, nei nostri pannelli proiettabili".
SU NIELSEN
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsenโs Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content โ video, audio and text โ is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industryโs only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.ย Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the worldโs population. For more information, visit www.nielsen.com.
INFORMAZIONI SU MEREDITH CORP.
Meredith Corp. (NYSE: MDP; www.meredith.com) รจ impegnata nel giornalismo di servizio da oltre 110 anni. Oggi Meredith utilizza diverse piattaforme di distribuzione - tra cui la televisione broadcast, la stampa, il digitale, il mobile, i tablet e il video - per fornire ai consumatori i contenuti che desiderano e per trasmettere i messaggi dei suoi partner pubblicitari e di marketing.
Meredith’s Local Media Group includes 17 owned or operated television stations reaching 11 percent of U.S. households. Meredith’s portfolio is concentrated in large, fast-growing markets, with seven stations in the nation’s Top 25 โ including Atlanta, Phoenix and Portland โ and 13 in Top 50 markets. Meredith’s stations produce approximately 650 hours of local news and entertainment content each week, and operate leading local digital destinations.
Meredith’s National Media Group reaches a multi-channel audience of more than 230 million consumers monthly, including 100 million unduplicated women and 60 percent of American millennial women. Meredith is the leader in creating content across media platforms in key consumer interest areas such as food, home, parenthood and health through well-known brands such as Better Homes and Gardens, Parents, Shape and Allrecipes. The National Media Group features robust brand licensing activities, including over 3,000 SKUs of branded products at 4,000 Walmart stores across the U.S. Meredith Xcelerated Marketing is a leader at developing and delivering custom content and customer relationship marketing programs for many of the world’s top brands, including Kraft, Lowe’s and Chrysler.
Meredith’s balanced portfolio consistently generates substantial free cash flow, and the Company is committed to growing Total Shareholder Return through dividend payments, share repurchases and strategic business investments. Meredith’s current annualized dividend of $1.83 per share yields approximately 3.5 percent. Meredith has paid a dividend for 68 straight years and increased it for 22 consecutive years.
Contacts
Nielsen
Diane Laura(646) 654-5759 diane.laura@nielsen.com
Meredith Corp.
Lauren Burt(515) 284-3125 Lauren.Burt@meredith.com
