I brand possono ora raggiungere i clienti con gli annunci di Twitter utilizzando i segmenti di pubblico di eXelate
New York - 15 ottobre 2015 - eXelate, una societร di Nielsen, รจ stata selezionata per entrare a far parte del Twitter Official Partner Program. eXelate รจ una delle numerose societร selezionate per partecipare, sulla base dell'alta qualitร dei suoi dati di audience e dei suoi servizi di livello esperto. I brand e le agenzie potranno ora sfruttare i segmenti di pubblico specifici per i consumatori e le aziende di eXelate per ottenere risultati migliori su Twitter Ads. eXelate consentirร inoltre ai clienti di Twitter di abbinare i dati dei loro clienti di prima parte con gli utenti di Twitter per raggiungerli su Twitter mobile e desktop.
eXelate has one of the largestย audience data sets in the world with over 5 billion unique device IDs and devices worldwide, including approximately 95% of the U.S. online audience. eXelateโs consumer audience segments allow brands to reach consumers based on their demographics, interests, and buying intentions. They are modeled and continuously updated by an in-house team of data scientists to ensure accuracy. eXelateโs business audience segments enable brands to engage hard to reach business professionals. An advertiser can choose segments based on job function, industry, company size, and title.
"Siamo orgogliosi di essere una delle poche societร di gestione dati selezionate per il Twitter Official Partner Program, ma sono i marchi e le agenzie a trarre i maggiori vantaggi da questa alleanza. Ora possono utilizzare le nostre audience consumer e business altamente accurate per raggiungere potenziali clienti su Twitter", ha dichiarato Mark Zagorski, CEO di eXelate, una societร di Nielsen. "Si tratta di una grande opportunitร per gli inserzionisti, che potranno raggiungere clienti nuovi ed esistenti nel modo piรน efficace possibile sui social media".
Informazioni su eXelate, una societร Nielsen
eXelate, a Nielsen company, is a provider of the audience data, technology, measurement and analytics solutions. Our customer data cloudโข provides the industryโs only unified customer profiles, which connect identities across all channels and devices – including display, video, audio, offline, mobile and smart TVs – enabling marketers to engage individuals and households with personalized messages to drive performance at scale. eXelateโs data marketplace is the largest 3rd-party cross-device data set in the world with over 5 billion unique device IDs worldwide.
Informazioni su Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content โ video, audio and text โ is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance.ย Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the worldโs population. For more information, visit www.nielsen.com.
Contact
Brett House; 646-380-4337; brett.house@nielsen.com
