Game On – A look at smartphone gaming habits

MARCH 2012 Gaming on the smartphone has emerged as a favorite pastime for many smartphone users.
We looked at usage and spotted these trends.

1. Arcade games, led by Angry Birds, is the most played game genre. Despite lower
   popularity, there is a high level of engagement for Card games.
2. On Android, a number of games are played. This is unlike BlackBerry, where only a
   handful of games are very popular.
3. Il tempo trascorso in ogni sessione di gioco aumenta con l'avanzare della giornata.

• Per saperne di più: Download the Nielsen Informante Mobile Insights – Volume 3