CONTATTO: ย Julia Montiย 646-654-4412
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New York โ August 24, 2011 โ Nielsen, the leading global provider of information and analytics around what consumers watch and buy, today announced the Media Rating Council (MRC) accreditation of its Puerto Rico television audience measurement service. Nielsen launched the ratings service on April 1, 2010.
MRC is a non-profit association established in 1964 to ensure valid, reliable and effective audience measurement and is composed of leading television, radio, print and Internet companies, as well as advertisers, advertising agencies and trade associations. As part of its accreditation process, MRC audits media measurement services using a rigorous series of procedures that, in this instance, included examinations of sample design, meters, monitoring and reference sources, as well as data collection and field operations procedures. The audit also reviewed ratings computations, quality control procedures, station/cable reference data, data processing operations and software quality assurance controls.
“Full accreditation of Nielsenโs Puerto Rico TV audience measurement is an exciting development and an important endorsement of the high-quality service we provide to clients,” said Victor Vazquez, Executive Director Puerto Rico, Media, Nielsen.
"L'MRC si congratula con Nielsen per aver completato con successo il processo di accreditamento del suo servizio di misurazione dell'audience televisiva a Porto Rico", ha dichiarato George W. Ivie, direttore esecutivo e CEO dell'MRC. "Ottenere l'accreditamento del MRC รจ difficile nell'ambiente odierno e indica che Nielsen soddisfa gli standard del MRC, un punto di riferimento riconosciuto per la qualitร e la piena divulgazione".
Il servizio di misurazione dell'audience televisiva di Nielsen a Porto Rico si basa sulla tecnologia all'avanguardia Nielsen UNITAM Metering in un campione di probabilitร di 500 aree casuali per fornire gli ascolti notturni e i dati demografici. Il servizio รจ composto da 22 clienti, tra cui stazioni, reti e agenzie di comunicazione che dipendono dalle metriche di performance per le sei regioni geografiche di Porto Rico.
Informazioni su Nielsen
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.
