Insights | 20-11-2025
Perché la strategia conta più degli strumenti di misurazione nel marketing
Unlock sustained ROI. Find out how aligning your measurement strategy to core business goals is the key to…
Approfondimenti
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Insights | 09-10-2025
Piano di marketing ROI 2025
Explore our blueprint for elevating your marketing ROI, aligning strategy with measurable impact, and making…
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Insights | 21-08-2025
Tavola rotonda virtuale: Portata, risonanza, risultati
Discover how top marketers connect every campaign touchpoint by using unified measurement to unlock the full…
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Insights | 23-07-2025
Next episode: Nielsen & Spotify
Spotify tapped Nielsen expertise to better understand the growing importance of podcasts and Brazilian podcast…
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Insights | 16-06-2025
Webinar: Brand vs. performance marketing
Explore how two brands are striking the balance between brand-building activities and performance-driven…
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Insights | 20-05-2025
Il vantaggio del full-funnel: Bilanciare gli obiettivi a breve termine con l'impatto a lungo termine
Balance your short and long term brand performance goals with a full-funnel marketing strategy. Industry peers…
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Insights | 11-03-2025
Il ROI dell'IA
“The Nielsen research rigorously validated the significant impact of Google AI-powered solutions across both…
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Insights | 02-12-2024
Oltre la disabilità: Marketing inclusivo in un mondo intersezionale
As we approach International Day of Persons with Disabilities on December 3, brands, advertisers and media…
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Insights | 21-08-2024
Webinar: Risultati, non output: Misurare l'impatto attraverso l'intero imbuto di marketing
Uncover how marketers from EMEA and APAC are identifying, measuring and optimizing ROI through the entire…
