Product innovation Archives

Insights | 27-07-2023

Nielsen’s Chief Diversity Officer Sandra Sims-Williams and Chief Product Officer Deirdre Thomas discuss…

Insights | 13-05-2020

If you think innovating can be hard normally, try doing it during a global pandemic. It can become downright…

Insights | 22-10-2019

En 2018, les distributeurs ont investi 2 milliards de dollars dans l’intelligence artificielle (IA),…

Insights | 06-05-2019

E-commerce, consumidor omnichannel, uso de Big Data no varejo e uso de tecnologia nos canais tradicionais são…

Insights | 11-12-2018

É indiscutível que o acesso à Internet, a tecnologia móvel e as inovações digitais estão redefinindo…

Insights | 01-11-2018

Data is everywhere. As our individual behaviors leave an ever-expanding data footprint, we are faced with the…

Insights | 16-08-2018

Marketers often think about how important it is to communicate all of a product’s key benefits to their…

Insights | 31-05-2018

Today, access to information is unprecedented, consumers are empowered to make smarter buying decisions and…

Insights | 07-12-2017

Gain insights from three recent, ground-breaking Nielsen studies that reinforce the important role that…

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