Insights | 20-03-2024
2024 Upfronts / NewFronts Webinar
Tune in for a conversation with Nielsen and the 4Aโs on CTV insights and perspectives media planners should…
Approfondimenti
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Insights | 25-01-2024
La guida agli Upfronts/NewFronts 2024
Discover the data and insights you need to navigate a shifting media landscape with Nielsen’s 2024-25…
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Insights | 24-05-2023
Il sovraccarico di canali sta danneggiando l'efficacia del marketing full-funnel e la fiducia nel ROI
Using multiple tools to measure campaign performance is common, but it can impede full-funnel marketing…
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Insights | 21-04-2021
I dati di prima parte sono un buon inizio, ma non sono sufficienti
Most marketers surveyed in the Nielsen Annual Marketing Report recognize the importance of first-party data,…
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Insights | 04-08-2020
Punti di forza digitali e omnichannel per gli inserzionisti del settore auto
In todayโs digital age, heading to an automotive dealership in person is far from the only way Americans shop…
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Insights | 16-03-2020
COVID-19: Monitoraggio dell'impatto sui media e sul comportamento dei consumatori
As we enter year three of the global pandemic, the impact of COVID-19 continues to shape consumer behavior as…
