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Approfondimenti > TV & streaming

Buon Halloween! Tendenze televisive del cinema horror in questa stagione spettrale

4 minute read | October 2025

Con l'avvicinarsi di Halloween, i fan dell'horror si rivolgono ai loro schermi in cerca di spaventi. Come per altre tradizioni festive, le reti e le piattaforme di streaming propongono una serie di film dell'orrore, come il FearFest di AMC e Huluween di Hulu, per attirare gli spettatori durante il mese di ottobre. Ora, grazie alle profonde librerie di film di paura disponibili in streaming e alle finestre più brevi dal botteghino al piccolo schermo, gli spettatori statunitensi possono spesso assaggiare le novità horror a casa lo stesso anno in cui escono nelle sale.

L'horror guadagna (poco) nel mese di ottobre

With the help of Gracenote’s genre data, we took a look at linear and streaming movie viewing over the past four Octobers to see what percentage of total watch time horror films contributed. We found a small but notable increase over time, with a bump of nearly one full percentage point between October 2023 and 2024. This reflects an ever-widening array of options for viewers.

I preferiti dei fan dell'horror

Getting into the individual horror titles, we’d be remiss not to mention the persistent presence of the franchise named after the very holiday being celebrated: Halloween. Whether it is the 1978 original or the more recent reboot films, the Halloween series and its villain Michael Myers are certainly viewer favorites. One of the films in this franchise has nearly always been the most-viewed horror movie on linear TV in October, even if it doesn’t make the combined linear and streaming top 10.

October 2022 marked a notable shift toward streaming exclusive titles, with Halloween Ends (Peacock), The Curse of Bridge Hollow (Netflix), Mr. Harrigan’s Phone (Netflix), and Hellraiser (Hulu) taking the top four slots. The following year, Disney’s Haunted Mansion, which had just come off of a summer box office run, dominated the rankings. The feature’s strong performance demonstrated that more comedic, family-friendly titles had equal appeal as true horror films.

In October 2024, no individual title reached the same heights as the prior year, which is a testament to how viewing was more evenly distributed across films. Still, streaming exclusives occupied the top two slots again—Don’t Move (Netflix) and Salem’s Lot (HBO Max).

I migliori film horror per fascia demografica

In che modo i diversi gruppi demografici hanno influenzato le classifiche dei film più visti? Sebbene vi siano alcune differenze tra i vari gruppi, il più delle volte lo stesso titolo risuona tra gli spettatori. Sebbene in superficie l'horror possa sembrare un genere di nicchia, i dati demografici complessivi suggeriscono che in questo periodo dell'anno si tratta di un genere che unisce il pubblico.

Let’s close with a look at which scary features are resonating with horror fans so far this year. Across the first week of October, viewers are connecting with a healthy mix of new and nostalgic horror titles, and they’re utilizing both linear and streaming channels to do so. Fresh off a summer box office run, M3gan 2.0 (Peacock) takes the top slot, but is followed closely by 1996’s Scream, which is available on both linear and streaming channels. Digital broadcast networks have gotten in on the action this year as well; Comet is on the board with 1962 classic Whatever Happened to Baby Jane?, while Bounce helped push The Intruder into the top 10.

All in all, horror films continue to be a growing part of television and streaming libraries, especially this time of year. This is great news for fans of the genre, giving them more options, both new and old, to enjoy even more spooky thrills and jumpscares from the comfort of home.

Stay connected with our Top 10, tracking the most-watched titles in streaming, linear TV, and more. Interested in deeper insights? Check out our TV and Streaming audience measurement solutions.

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