Cosa spinge oggi la pubblicità sanitaria?

Effective messaging is paramount for hospitals and healthcare systems to connect with local communities. In 2024 alone, a remarkable $1.27 billion was poured into hospital advertising, with more than $200 million dedicated to outdoor advertising–highlighting the emphasis on local reach. What message is your brand sending? 

Watch this 30-minute webinar to get an in-depth look at healthcare advertising trends. We’ll show how hospitals, healthcare systems and physician networks can use advertising intelligence to make smarter marketing decisions and create more effective media strategies.

What you’ll discover:

• Regional ad spend trends: Get unparalleled insights into who is advertising and where spending is focused.
• Intelligenza competitiva: Uncover your competitors’ media strategies, including their ad placements and specific media types
• Unique ad behaviors: Identify distinctive media splits and spending patterns unique to the industry

Esploriamo anche il ruolo della pubblicità esterna nel settore sanitario, nonché i modelli di spesa pubblicitaria attraverso le piattaforme radiofoniche e digitali, evidenziandone l'impatto sui mercati locali.

Questa sessione è pensata per i responsabili marketing e gli strateghi del settore sanitario, nonché per le agenzie che servono clienti del settore.