Webinar
Strategie vincenti per gli inserzionisti del settore retail
Svelati i segreti dei dati per ottimizzare la spesa pubblicitaria in un mercato in continua evoluzione
Il panorama pubblicitario della vendita al dettaglio รจ in continua evoluzione e presenta sfide e opportunitร interessanti. Oggi i marketer devono far fronte a pressioni economiche e a budget piรน limitati, ma le aspettative rimangono alte come sempre. Mentre molti settori stanno tagliando la spesa pubblicitaria, il retail si distingue per la sua maggiore capacitร di recupero. Questo webinar analizza le strategie uniche che i migliori marchi del settore retail e le PMI stanno adottando per affrontare questi cambiamenti, massimizzare l'efficienza e ottenere risultati misurabili.
Chi dovrebbe guardare:
This webinar is essential for Retail Marketers, Advertisers, Agencies, and anyone interested in understanding retail advertising in a rapidly changing European market. If you’re looking to optimize ad spend, gain competitive insights, and understand evolving consumer behaviors, this session is for you.
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What You’ll Learn in This Webinar:
Navigate Budget Pressures: Understand why retail is defying the trend of reduced marketing budgets and how to leverage this for your strategy.
Master Media Mix Shifts: Explore the planned shifts in marketing strategies for 2025, including transitions to lower-cost, digital, and newer channels.
Unpack European Digital Evolution: Discover how digital advertising and ecommerce are set for strong growth across key European markets like the UK, Germany, Italy, and Spain, even as digital maturity varies.
Understand Consumer Behavior: Gain insights into evolving shopping preferences, acknowledging the continued importance of in-store experiences alongside e-commerce growth.
Compare Top Brands vs. SMB Strategies: See how large advertisers (Top 100) and smaller retailers are uniquely allocating ad spend across different media types (like TV vs. Digital) and specific countries (UK, Germany, Italy).
Access Granular Ad Spend Data: Learn how competitive intelligence tools can provide specific details on individual advertiser spend, media channels (TV, social, digital video), and seasonal trends.
