Webinar
Driving value through women’s sports: spotlight on Google & WNBA
Ormai è noto a tutti che gli sport femminili stanno vivendo un momento di gloria.
That rings particularly true with the WNBA as viewership and fandom reach new heights. As the popularity of women’s sports surges, we’ll look at how momentum has grown over the last several years and the enhanced value delivered to fans and sponsors. Through data-driven frameworks, we’ll also outline how brands should assess and approach this massive growth opportunity.
We’ll be joined by speakers from the WNBA e Google to discuss their partnership, how it enables fan growth, and how they measure success. We’ll also review Google’s commitment and investment in women’s sports alongside the WNBA’s approach to attracting more sponsors and media coverage.
Learn more about…
Perché Google investe nello sport femminile e come misurare il successo
I piani di crescita della WNBA per i fan e gli sponsor
Come i marchi possono creare un quadro di misurazione per ulteriori investimenti nello sport femminile
60%
dei fan della WNBA sono propensi a raccomandare ad altri lo sponsor di un marchio.
Fonte: Nielsen Fan Insights
77%
aumento del valore degli sponsor WNBA fornito ai marchi nelle stagioni 2023 vs 2022.
Fonte: Valutazione Nielsen Media
41%
dei fan della WNBA ricordano Google come sponsor.
Fonte: Ricerca Nielsen
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Learn how to drive value through women’s sports
