Il settore dei media si trova ad affrontare diversi ostacoli nell'implementazione del targeting avanzato dell'audience. Ascoltiamo Mainak Mazumdar, Chief Research and Analytics Officer di FOX, che ci parla dei punti critici attuali.
Raggiungere il proprio pubblico di riferimento non รจ mai stato cosรฌ complesso. Mentre gli spettatori passano da TV, smartphone e tablet, i metodi pubblicitari tradizionali faticano a tenere il passo. Questo comportamento di visione frammentato sta costringendo a ripensare il modo in cui misuriamo e coinvolgiamo il pubblico.
Fox is tackling this challenge head-on, developing new strategies that promise to reshape how we connect with viewers. Nielsen’s holistic measurement is central to this shift, offering unified and actionable insights into cross-platform audience behavior.
The industry is quickly adapting, moving beyond basic demographics to more sophisticated targeting. How do advertisers realize the potential of advanced audience targeting? What role does Nielsen’s big data and panel approach play in measurement? How is identity being leveraged for more precise targeting? Watch the video to learn how Fox and Nielsen are advancing TV advertising with improved audience targeting and cross-platform measurement across linear TV and streaming.
Learn more about Nielsen’s Advanced Audience solutions, and download Nielsen’s On-Target Report to discover how our advanced audience tools can help you unlock the media habits of different segments.
