The pace of change in media has been rapid over the past decade or so, and the COVID-19 pandemic has only accelerated the industryโs evolution. Yet amid a fast-changing world, one constant remains: the pressure on marketers to drive positive return on investment. According to the Nielsen Annual Marketing Report: Era of Adaptation, the ability to adapt and change is critical to success for brands. As marketing and advertising begin to rebound, brands need to be smart about their strategies and tactics in order to reach audiences whose habits and preferences have shifted.
How can marketers adjust their strategies and tactics to thrive in this new world? During Nielsenโs Cannes LIONS Live 2021 virtual experience, Lana Busignani, EVP, International Lead, Outcomes, Nielsen, discusses the findings from the Nielsen report including how marketers from brands of all sizes can adapt their marketing strategies moving forward.
In questa sessione, Lana esplora come i marketer stanno navigando in questo nuovo mondo e risponde a domande quali:
- I marketer mancano di fiducia per reagire agilmente al mercato?
- I marketer vogliono aumentare gli investimenti nei media e nella misurazione?
- La misurazione รจ una sfida universale per i marketer?
- Il CTV รจ ancora un territorio inesplorato per i marketer?
Guardate la registrazione on-demand di questa sessione per ulteriori approfondimenti sull'adattamento del marketing e della pubblicitร al mondo dei nuovi media.
Non dimenticate di consultare le registrazioni on-demand delle altre sessioni dell'esperienza virtuale LIONS Live 2021 di Nielsen a Cannes:
