Prima della pandemia del nuovo coronavirus (COVID-19), lavorare da casa o da remoto era più un lusso professionale che una necessità. Con l'insorgere della pandemia, tuttavia, le aziende di tutto il mondo sono state costrette ad adeguarsi in un batter d'occhio per rimanere vitali. L'imperativo aziendale era semplice: consentire il lavoro da remoto, spesso con un certo grado di creatività, o subire una forte perdita di produttività, fiducia e impegno dei dipendenti, per non parlare del potenziale calo dei ricavi.
According to Nielsen’s Remote Workers Consumer Survey, the pandemic forced about two-thirds of Americans to begin working from home on a full-time basis. And despite the challenges and adjustments that working from home involves, such as toddlers, animals, potentially sharing tight quarters with others, respondents enjoy the convenience, still feel engaged with their roles and believe it makes it easier to strike a work-life balance. That said, Americans who are new to working from home have yet to fully settle into their routines, especially when compared with workers who worked from home or remotely before the pandemic. And as a result, they’re also still adjusting their media habits. To learn more, we spoke with Peter Katsingris, SVP of Audience Insights, who provides additional insight into the differences between the two groups of work-from-homers.
For additional insights about how consumers’ work-from-home lifestyles are changing traditional routines and behaviors, download the latest Rapporto Nielsen sull'audience totale.
