As brands and agencies still struggle to understand the real impact of Influencer campaigns beyond likes and shares, Nielsen’s Influencer Brand Effect is an important third-party measurement tool that helps marketers assess the effectiveness of their Influencer strategy in delivering brand KPIs.
Looking to drive relevance and a “positive energy” association amongst its Gen Z audience, the soft drink brand Lucozade Energy and agency The Fifth chose Nielsen’s Influencer Brand Effect to measure the impact of their#POSITIVECHAIN social media video series, featuring six of the UK’s top Influencers.
I potenti insight sull'efficacia della campagna per identificare quali contenuti Influencer hanno risuonato maggiormente con il target 18-25, insieme alla valutazione creativa e all'analisi del sentiment della soluzione, hanno fornito all'agenzia e all'inserzionista gli strumenti per esplorare e perfezionare il loro approccio per le future campagne di Influencer marketing.
