La AFLW ha vissuto una stagione movimentata, con due squadre in espansione e il recente polverone mediatico sul trattamento dei giocatori sui social media. In vista della Grand Final 2019 della AFLW di questo fine settimana, Nielsen ha utilizzato SportsLink e la nostra ricerca sugli sport femminili per analizzare la crescita della popolarità e del sostegno dei fan nei confronti delle giocatrici come modelli di comportamento.
Popularity & Avidity
Among women’s sport fans, AFLW has the highest avidity of all domestic female leagues. 2018 saw a slight dip in the interest for AFLW. However, interest in 2019 has soared to its highest level with 69% of AFL fans interested in the women’s competition.
AFLW is becoming increasingly familiar and an integral part of the national sporting calendar. Sixty-four percent of Australians are aware of the league and unsurprisingly these numbers increase further among fans of women’s sports – with 74% being aware of AFLW and 36% identifying as avid fans.
Veri modelli di ruolo
Eighty percent of the Australian population agree that female sporting athletes can be positive role models in society, with this increasing to 90% among fans of women’s sport. Daisy Pearce and Erin Phillips are the most familiar and popular players in the league, with Phillips more familiar with avid AFLW fans and Pearce better-known among the general population.
What’s Next?
Currently, 42% of AFL fans are interested in AFLW but don’t follow one of the 10 clubs. However with four new teams entering in 2020 (including West Coast and Richmond – the AFL’s most recent premiers and two of the highest supported clubs), interest and avidity in the league will likely grow even further in 2020. With rapid on-field growth, growing fan popularity and its stars becoming increasingly prevalent in the public eye, AFLW is perfectly set to go from strength to strength.
INFORMAZIONI SU NIELSEN SPORTSLINK
SportsLink di Nielsen Sports si concentra sulla comprensione degli interessi sportivi, di intrattenimento, artistici e culturali degli australiani. Si concentra in particolare sugli sport e analizza in profondità il coinvolgimento dei fan, i comportamenti e il richiamo degli sponsor dei principali codici professionistici australiani. Economico e personalizzabile, SportsLink vi aiuta a capire chi è legato al vostro sport, a fare un benchmark con gli altri e a monitorare l'evoluzione degli interessi.
