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Approfondimenti > FMCG & retail

La scelta del negozio รจ cosรฌ razionale?

0 minute read | Olivier Hullot | July 2016

Demander aux shoppers les critรจres sur lesquels ils se basent pour choisir leur magasin est un exercice insuffisant ร  double titre. Dโ€™abord parce quโ€™ils omettent de mentionner des facteurs qui, en rรฉalitรฉ, pรจsent significativement dans leur dรฉcision. Ensuite, parce quโ€™ils citent des critรจres qui, dans les faits, ne sont pas discriminantsโ€ฆ

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