2023 FIFA Women’s World Cup™

pusat data yang penting

Welcome to Nielsen’s essential data hub for the 2023 FIFA Women’s World Cup™. Explore tournament predictions, sponsorship trends and fan insights all powered by Nielsen and Gracenote data.

Prediksi 2023
Klasemen Influencer
Wawasan penggemar
Perspektif industri

Prediksi Turnamen

Forecasts for who will advance and win the FIFA Women’s World Cup™

2023 Women’s World Cup round predictions

Didukung oleh Gracenote

Klasemen Influencer

Atlet paling berpengaruh di tim nasional wanita

Para pemain dan tim paling berpengaruh di Piala Dunia Wanita FIFA di Instagram

Terakhir Diperbarui pada 28 Juni 2023

Peringkat	Nama Pemain	Pegangan Instagram	Pengikut	Follower growth	Engagement rate	Keterjangkauan audiens	Nilai media rata-rata dari postingan bermerek (USD)
1	Alisha Lehmann	@alishalehmann7	13.4M	75.03%	6.99%	78.40%	$307,352
2	Alexia Putellas	@alexiaputellas	2.8M	64.75%	11.83%	64.25%	$113,181
3	Alex Morgan	@alexmorgan13	10M	5.40%	1.36%	71.83%	$55,730
4	Jordyn Huitema	@jordynhuitema	1.6M	-15.40%	10.13%	78.58%	$76,218
5	Marta	@martavsilva10	2.5M	-1.19%	1.19%	63.13%	$12,815
6	Megan Rapinoe	@mrapinoe	2.1M	-3.41%	1.82%	73.33%	$16,563
7	Jule Brand	@jule_brand	198K	517.16%	30.38%	84.57%	$14,515
8	Alessia Russo	@alessiarusso99	457K	279.90%	14.90%	73.55%	$17,855
9	Sakina Karchaoui	@sakinakarchaoui	727K	27.33%	10.99%	82.49%	$29,604
10	Samantha Kerr	@samanthakerr20	1.2M	29.87%	5.13%	74.26%	$22,635

*Catatan: Leah Williamson (Inggris) seharusnya berada di peringkat keempat, namun tidak masuk dalam daftar karena cedera.

Rankings are based on Nielsen’s influencer measurement tool. The methodology includes a range of performance and sponsorship-related key performance indicators (KPI) including social following, content engagement, fan base growth, quality, reachability and equivalent media value of branded content published by each player. Leveraging the flexibility of InfluenceScope., different weights are given to each KPI in order to distinguish them in terms of importance. All data is from June 2022 – May 2023.

Peringkat	Nama Pemain	Klub	Pegangan Instagram	Pengikut	Follower growth	Engagement rate	Nilai media rata-rata dari postingan bermerek (USD)
1	Lauren James	Chelsea FC	@laurennjjames	446k	96.12%	12.81%	$17,871
2	Julia Grosso	Juventus FC	@juliagrosso7	305k	156.77%	11.96%	$10,461
3	Jule Brand	Wolfsburg	@jule_brand	198k	517.16%	30.38%	$14,515
4	Athenea del Castillo	Real Madrid	@atheeneeaa_10	293k	221.31%	15.46%	$12,308
5	Lena Oberdorf	Wolfsburg	@lena_oberdorf	251k	302.10%	22.44%	$14,589
6	Lauren Hemp	Manchester City	@lauren_hemp	228k	200.93%	11.58%	$7,291
7	Sophia Smith	Portland Thorns	@sophsssmith	129k	95.60%	24.80%	$10,118
8	Salma Paralluelo	FC Barcelona	@salmaparalluelo	140k	459.61%	21.37%	$7,309
9	Trinity Rodman	Washington Spirit	@trinity_rodman	170k	67.62%	9.33%	$5,292
10	Ellie Carpenter	Olympique Lyonnais	@elliecarpenterr	221k	14.71%	6.80%	$5,862

Rankings are based on Nielsen’s influencer measurement tool. The methodology includes a range of performance and sponsorship-related key performance indicators (KPI) including social following, content engagement, fan base growth, quality, reachability and equivalent media value of branded content published by each player. Leveraging the flexibility of InfluenceScope, different weights are given to each KPI in order to distinguish them in terms of importance. All data is from June 2022 – May 2023.

Peringkat	Negara	Pegangan Instagram	Pengikut	Pertumbuhan pengikut% (%)	Engagement rate	Nilai media rata-rata dari postingan bermerek (USD)
1	Jerman	@dfb_frauenteam	316K	138.24%	9.46%	$8,792
2	Prancis	@equipedefrancef	221K	267.60%	10.12%	$5,923
3	Inggris	@lionesses	821K	150.85%	3.14%	$7,502
4	AMERIKA SERIKAT	@uswnt	2.1M	1.61%	1.47%	$13,226
5	Brasil	@selecaofemininadefutebol	2.3M	7.35%	0.63%	$5,803
6	Denmark	@kvinnelandslaget	51K	90.21%	6.80%	$1,106
7	Jepang	@japanfootballassociation	718K	55.09%	1.66%	$4,062
8	Swedia	@swewnt	188K	17.98%	4.46%	$3,202
9	Kanada	@canadasoccer	341K	27.79%	2.46%	$3,112
10	Filipina	@pilipinaswnt	20K	106.67%	5.06%	$312

Rankings are based on Nielsen’s influencer measurement tool. The methodology includes a range of performance and sponsorship-related key performance indicators (KPI) including social following, content engagement, fan base growth, quality, reachability and equivalent media value of branded content published by each player. Leveraging the flexibility of InfluenceScope, different weights are given to each KPI in order to distinguish them in terms of importance. All data is from June 2022 – May 2023.

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Fan Insights

Get to know the Women’s World Cup fandom

Bagaimana penonton berencana untuk menonton

Pendapat audiens tentang sponsor

Source: All data is from Nielsen Fan Insights (January 2023, 12 markets). Nielsen Fan Insights helps drive fan growth and connection by understanding fan interests, media behavior, brand attitudes and purchasing habits. Connect with us to learn more about Wawasan Penggemar Nielsen.

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2023 FIFA Women’s World Cup™

pusat data yang penting

Prediksi Turnamen

Forecasts for who will advance and win the FIFA Women’s World Cup™