Analisis Inklusi

Ikhtisar

Membuat keputusan yang cerdas dan terinformasi seputar investasi konten yang inklusif

Content creators, distributors and brands need to make smart investments in inclusive content that is engaging todayโ€™s increasingly diverse audiences. Comparing programming diversity to audience diversity can be difficult without a deep understanding of representation on screen and advanced, detailed audience demographic data.

Designed to accelerate diversity and equity in media, Gracenote Inclusion Analytics, part of Gracenoteโ€™s Content Analytics suite of offerings, illuminates representation of on-screen talent compared with audience diversity. The solution empowers content owners, distributors and brands to make better informed decisions around inclusive content investments.

Gracenote Inclusion Analytics compares content diversity to audiences, taking into account gender, race, ethnicity, LGBTQ identity and disability. It evaluates inclusion metrics across catalogs, genres and platforms empowering creators to take advantage of key opportunities for more diverse programmingโ€“while supporting the discovery of inclusive content by viewers.

Fitur

Metrik Analisis Inklusi Gracenote meliputi

Porsi pemeran

Mengukur seberapa representatif pemeran dalam cerita program.

Berbagi layar

Mengukur seberapa terlihatnya kelompok identitas dalam program.

Indeks Peluang Inklusi

Mengukur bagaimana representasi di layar dibandingkan dengan masyarakat.

Pangsa audiens

Mengukur bagaimana representasi di layar dibandingkan dengan jumlah pemirsa.

Kasus penggunaan

Data inklusivitas untuk pembuat konten, distributor, dan merek

Pembuat konten

Menjawab pertanyaan-pertanyaan kritis seperti:

โ€ข What types of programming are resonating with diverse audiences?
โ€ข How can I support casting more diverse talent?
โ€ข How can I enable greenlighting a diverse slate of programs?

Distributor konten

Menjawab pertanyaan-pertanyaan kritis seperti:

โ€ข What does representation look like across our content portfolio and what are opportunities for acquiring programming to grow a more diverse audience base?
โ€ข How can I showcase diverse content for ad sales opportunities?
โ€ข How can I surface diverse programming in video guides and content recommendations?

Pengiklan, agensi, dan merek

Menjawab pertanyaan-pertanyaan kritis seperti:

โ€ข How do we target inclusive content for product placement, advertising and other messaging opportunities?
โ€ข Is my brand funding the type of content that I want to be known for funding?
โ€ข How should I allocate my investments to better meet my goals on inclusivity?