Minggu, 9 Februari menjadi hari kedua yang paling banyak ditonton di TV dalam sejarah Gauge dengan lebih dari 110 miliar menit menonton dalam sehari.
Tubi mewakili sepertiga dari semua streaming selama Big Game.
Streaming meraih pangsa TV terbesar hingga saat ini dengan 43,5%; TV tradisional memimpin dengan kurang dari satu poin pangsa dengan 44,4%.
NEW YORK - March 18, 2025 – Super Bowl Sunday ranks as one of the most heavily viewed days of television each year, and this year’s Super Bowl Sunday, February 9, tracked with historic trends as TV viewing across the day exceeded 110 billion viewing minutes. This total day viewership milestone has been reached just one other time since The Gauge launched in May 2021, with Super Bowl Sunday on February 11, 2024, leading by a relatively slim margin of about 500 million minutes.
A record-breaking 127.7 million viewers watched FOX’s broadcast of Super Bowl LIX, including a simulcast streamed on Tubi (FOX’s free streaming service), which clearly resonated with consumers and further illustrated how cross-platform distribution has materialized into real world success. While previous Super Bowls have offered alternative streaming options, Tubi’s free and subscriptionless features provided a means for the Big Game to reach even more viewers. As the game aired live, Tubi represented a third of all streaming usage and multiplied its audience to nearly 16 times its January 2025 average. Viewers that watched Tubi during the Super Bowl were 38% more likely to be 18-34 than the total game average, and also skewed slightly female. Overall, Tubi’s February usage was up 17% over January to finish with 2.0% of total TV watch-time, its largest share since July 2024.
Mengikuti tren musiman pada umumnya, waktu yang dihabiskan untuk menonton televisi menurun dari bulan Januari ke Februari. Namun, streaming tidak terlalu terpengaruh, dan kategori ini memperoleh 0,9 poin pangsa dibandingkan Januari untuk menyumbang 43,5% dari total waktu menonton bulan ini, yang menandai pangsa terbesarnya dalam pangsa pemirsa TV hingga saat ini. Sebagai perbandingan, siaran (21,2%) dan kabel (23,2%) digabungkan untuk menyumbang 44,4% dari TV di bulan Februari.
Waktu yang dihabiskan untuk menonton YouTube di TV pada bulan Februari meningkat 2,5% dibandingkan bulan lalu untuk mewakili 11,6% dari total waktu menonton TV-sebuah rekor untuk YouTube dan kategori streaming secara keseluruhan. Selain itu, hampir 27% waktu yang dihabiskan untuk streaming di bulan Februari didedikasikan untuk menonton YouTube.
Following its platform-best performance achieved last month, Netflix represented the second largest share among streaming services in February with 8.2% of TV. Netflix also owned the top streaming program in February with its original action-thriller series The Night Agent, which captured 6 billion viewing minutes across the month. Bluey on Disney+ was second with 4.2 billion minutes.
Among cable viewing, the championship game in the inaugural NHL 4 Nations Face-Off drew this month’s largest cable audience, with 9.3 million viewers on ESPN. FOX News Channel represented the next 13 top cable telecasts, as cable news gained 8% over January to represent 27% of all cable viewing in February.
On broadcast, the Super Bowl and its pregame and postgame programs on FOX were followed by NBC’s Saturday Night Live 50th Anniversary Special with 16.5 million viewers, and The Grammys on CBS with 16.2 million viewers. Broadcast dramas, which accounted for the largest share of broadcast viewing in February (27%), were up 15% versus last month and led by CBS’ Tracker (10.6 million) and Matlock (9.4 million).
Kesuksesan pasca musim NFL dan Playoff Sepak Bola Perguruan Tinggi bulan lalu berarti penurunan yang lebih tajam untuk menonton TV tradisional di bulan Februari. Hal ini terlihat jelas di antara pemirsa acara olahraga, yang turun 54% pada siaran langsung dan 42% pada siaran kabel dibandingkan bulan Januari. Meskipun ada tayangan yang kuat dari Super Bowl dan siaran-siaran utama yang disebutkan di atas, total siaran turun 10% menjadi 21,2% dari TV (-1,3 poin). Sementara itu, kabel turun 9% dan mencapai 23,2% dari TV (-1,2 poin).
Tanggal interval Februari 2025 mencakup 27/01/2025 hingga 23/02/2025. Pelaporan Nielsen mengikuti kalender siaran dengan minggu pengukuran yang berlangsung dari Senin hingga Minggu.
Note: As of the January 2025 Gauge report, Disney+, Hulu and ESPN+ viewing are aggregated into a single total represented as “Disney Streaming.” Learn why.
Tentang The Gauge™
The Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include Pengukur Distributor Media, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
Tentang Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook dan Instagram).
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