Paramount Scores Largest Share Increase Among Distributors as Paramount+ and CBS Affiliates Each Surge More Than 18% in November
Netflix naik 10%, didorong oleh hampir 19 miliar menit penayangan dari 'Stranger Things,' 'The Beast In Me,' dan 'Frankenstein.'
Hallmark Memanfaatkan Jadwal Program Liburan untuk Meningkatkan Penonton Sebesar 28%
NEW YORK - December 22, 2025 – Nielsen’s November 2025 Media Distributor Gauge revealed a complex television landscape defined by live sports, strategic streaming releases and the Thanksgiving holiday. Paramount and Netflix each clocked double-digit growth over October, capitalizing on strong content slates and disrupting the Media Distributor rankings this month.
Paramount mencatat kenaikan 14% dalam total penayangan pada November dan menutup bulan tersebut dengan pangsa pasar TV terbesar sejak April, menguasai 8,9% dari total waktu menonton dan naik ke peringkat ke-3 dalam peringkat Media Distributor Gauge. Kenaikan 0,7 poin Paramount merupakan yang terbesar di antara semua distributor, dan didorong secara merata oleh properti siaran dan streamingnya. Afiliasi CBS dan Paramount+ masing-masing naik lebih dari 18%, berkontribusi sebesar 0,5 dan 0,2 poin pangsa pasar, masing-masing, terhadap total Paramount.
Netflix also delivered a robust performance in November, notching this month’s second-highest viewing gain (up 10%) to add 0.3 share points and achieve 8.3% of TV. While the return of Netflix’s iconic series Stranger Things provided the largest viewing impact with nearly 12 billion viewing minutes on its own, the streamer also benefited from its depth of content. Netflix’s new original series Binatang dalam Diriku, and new Frankenstein film reimagined by Guillermo del Toro, combined for nearly 7 billion viewing minutes across the month.
Hallmark produced a 28% viewing gain in November and set the mark for the highest percentage viewing increase this month. Hallmark benefited from its signature slate of holiday movies and its original series, Mistletoe Murders, all of which led to 0.2 additional share points for 1.2% of total TV watch-time.
Meskipun terjadi pergeseran di bawahnya, YouTube dan Disney tetap mempertahankan peringkat teratas dengan pangsa pasar TV masing-masing sebesar 12,9% dan 10,5%. Pangsa pasar TV YouTube tetap stabil dibandingkan bulan sebelumnya. Disney mengalami penurunan sebesar 0,9 poin persentase, sebagian besar disebabkan oleh penurunan pangsa pasar afiliasi ABC dan ESPN akibat gangguan penyiaran yang disebabkan oleh sengketa YouTube TV.
NBCUniversal (NBCU) posted a strong month with a 7% increase in overall viewing, capturing its largest total since October 2024 with 8.8% of TV viewing (+0.2 pts.). NBCU’s gains were driven by a 22% surge in streaming on Peacock, largely fueled by NFL Sunday Night Football coverage, Thanksgiving Day programming, and its new original drama series Semua Salahnya. Peacock achieved a non-Olympic monthly record 1.9% share of television in November, as reported in Nielsen’s The Gauge.
FOX mengalami fluktuasi yang tidak proporsional di seluruh jaringan siaran dan kabelnya pada bulan November. Afiliasi siaran FOX mengalami kenaikan 22% dibandingkan Oktober, didorong oleh pertandingan NFL pada Hari Thanksgiving antara Green Bay dan Detroit, serta pertandingan World Series dari Game 4 hingga 7, di mana pertandingan terakhir menjadi siaran keenam paling banyak ditonton pada bulan tersebut. Di sisi kabel, penonton Fox News Channel turun 9% dibandingkan bulan lalu, dan FS1 terdampak oleh ketidakhadiran playoff MLB. Secara keseluruhan, FOX menutup bulan dengan kenaikan bersih 2,4%, namun karena peningkatan penggunaan TV secara keseluruhan (+5,5%), FOX kehilangan 0,3 poin pangsa pasar dan berakhir dengan 8,1% pangsa TV pada November.
Interval November 2025 berlangsung selama lima minggu, mulai dari 27 Oktober 2025 hingga 30 November 2025. Laporan Nielsen mengikuti kalender siaran, dengan interval mingguan dimulai pada hari Senin.
Tentang The Gauge™
The Gauge™ is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include Pengukur Distributor Media, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
Tentang Nielsen
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook dan Instagram).
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