Perjanjian multi-tahun mencakup pasar AS, Meksiko, dan Polandia, memberikan Netflix data pemirsa linear dan streaming untuk pandangan holistik tentang perilaku konsumsi media
NEW YORK โ January 18, 2023 โ Nielsen has announced an expansion of its relationship with Netflix (NASDAQ: NFLX), which includes a multi-year agreement to provide linear and streaming audience data across the U.S., Mexico and Poland. In the U.S., Netflix will subscribe to Nielsenโs National TV measurement data and Streaming Platform Ratings. In Mexico and Poland, Netflix will subscribe to cross-platform audience insights which are derived from streaming panels in each respective market.
Karena lanskap televisi terus berkembang, sangat penting bagi layanan streaming untuk memahami dan mengukur perilaku pemirsa dan preferensi menonton untuk membuat keputusan bisnis yang tepat. Dengan wawasan dari seluruh layanan pengukuran Nielsen, Netflix sekarang akan memiliki pandangan holistik tentang konsumsi lintas media.
"Kami merasa terhormat untuk terus bekerja sama dengan Netflix untuk memberikan wawasan yang mereka butuhkan untuk memahami audiens mereka seiring dengan perkembangan konsumsi media," kata Kim Gilberti, SVP, Product Management di Nielsen. "Seiring dengan semakin dekatnya kami untuk menyediakan metrik yang sebanding dan terdeduplikasi di seluruh layar dan platform dengan Nielsen ONE, perjanjian dengan Netflix ini adalah contoh bagus lainnya mengapa Nielsen memiliki posisi yang tepat untuk memimpin gerakan pengukuran audiens sekarang dan di masa depan."
โThe biggest shift in entertainment continues to be from linear TV to streaming and Nielsenโs Gauge shows where viewers spend their time – and how their consumption patterns are changing,โ said Pablo Perez De Rosso, Netflix Vice President, Strategy, Planning & Analysis. โThis information is essential for the industry and weโre excited to continue to work with Nielsen in Mexico and Poland.โ
Tentang Nielsen
Nielsen shapes the worldโs media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiencesโnow and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com dan terhubung dengan kami di media sosial (Twitter, LinkedIn, Facebook, dan Instagram).
Tentang Netflix
Netflix is one of the world’s leading entertainment services with 223 million paid memberships in over 190 countries enjoying TV series, documentaries, feature films and mobile games across a wide variety of genres and languages. Members can play, pause and resume to watch, as much as they want, anytime, anywhere, and can change their plans at any time.
