Streaming Content Ratings akan membantu penerbit, agensi, dan pemasar untuk memahami bagaimana audiens terlibat dengan siaran linear dan streaming mobile untuk pertama kalinya di Indonesia.
Jakarta Indonesia - December 9, 2022 โ Nielsen today launched Nielsen Streaming Content Ratings, a cross-media video audience measurement for linear TV and mobile streaming for the needs of the Indonesian market. Streaming Content Ratings provides insights on the platforms and channels streamed through mobile devices and broadcast through linear TV ratings, including audience reach, time spent, and demographic profiles.
As audience consumption continues to shift across linear and streaming services, Nielsen is providing the industry with a single destination to help identify shifts in viewer behaviour in consuming content and allowing a clear understanding of viewers’ streaming preferences.
Based on Nielsen Consumer & Media View Q3 2022 (Indonesia), TV and internet are the two types of media with the highest reach where TV still dominates with 81.1% and the internet has experienced significant growth reaching 76.7%. As of the third quarter of 2022, TV users are still dominated by 40-49 year olds (18%) and 50+ (23%), while digital is still dominated by 10-19 (22%) and 20-29 (26%) year olds. With the high growth of the internet, accessing online video and watching TV streaming have also grown significantly in the last three years across all age groups. This calls for an industryโs need to have a reliable measurement for streaming. Through Streaming Content Ratings, Nielsen helps the industry understand streaming audiences and how they engage with content, allowing marketers and broadcasters to better understand the competition landscape to gain audience attention.
โNow more than ever, itโs important for our clients to have a clear understanding of the streaming landscape, particularly a view of audience consumption that takes into account the total use of streaming platforms comparable to linear TV. Nielsen Streaming Content Ratings does just that- providing a comprehensive view of streaming consumption and advanced audience demographics. It will help industry stakeholders in making strategic decisions in buying, selling or investing in cross media.โ said Nielsen Indonesia Executive Director Hellen Katherina.
Hellen menegaskan bahwa saat ini audiens memiliki lebih banyak pilihan dalam hak untuk mengakses dan menikmati konten yang sesuai dengan kebutuhan mereka sehingga metode pengukuran yang terintegrasi akan memudahkan lembaga penyiaran dan pengiklan dalam menentukan strategi bisnisnya.
“Streaming Content Ratings will look at who, where, and how the current streaming audience can provide precise measurements for programs viewed through top streaming platforms by bringing multiple fragments together into a single source,” she explained.
Peringkat Konten Streaming dapat membantu lembaga penyiaran membuat keputusan pemrograman dan distribusi konten yang tepat untuk menjangkau demografi utama. Layanan ini juga dapat membuktikan profil pemirsanya terhadap para pesaing dan berfungsi sebagai panduan untuk pengembangan konten dan strategi akuisisi konsumen, di mana layanan ini dapat menjual dengan proposisi nilai yang berbeda kepada para pengiklan.
Sementara itu, bagi para pengiklan, layanan ini memberikan pemahaman tentang di mana dan kapan target audiens terlibat dengan video. Gambaran umum ini akan membantu para pemasar untuk mendapatkan efisiensi dalam pengeluaran media mereka dan meningkatkan jangkauan dengan mengoptimalkan keputusan investasi antara televisi dan digital dengan beradaptasi secara efektif di mana audiens berada.
Nielsen has begun to unify its technology platform to help make its audience measurement products more interoperable, flexible, and scalable. This can meet cross-media measurement by carrying out the vision of Nielsen ONE, a vision to make Nielsen a trusted cross-platform measurement partner in all media including in Indonesia.
Tentang Nielsen
Nielsen membentuk media dan konten dunia sebagai pemimpin global dalam pengukuran audiens, data, dan analisis. Melalui pemahaman kami tentang manusia dan perilaku mereka di semua saluran dan platform, kami memberdayakan klien kami dengan kecerdasan yang independen dan dapat ditindaklanjuti sehingga mereka dapat terhubung dan terlibat dengan audiens mereka-sekarang dan di masa depan.
Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com dan terhubung dengan kami di media sosial (Twitter, LinkedIn, Facebook, dan Instagram).
