Nielsen meluncurkan pengukuran iklan lintas media di Malaysia

Memberdayakan pengiklan dan agensi untuk mengoptimalkan investasi dan ROI kampanye mereka dengan pengukuran iklan lintas media di Malaysia

Malaysia – 1 June 2022 – Nielsen is thrilled to announce the launch of cross-media ad measurement in Malaysia with Total Peringkat Iklan (TAR), to deliver independent and actionable reporting for deduplicated audience reach across TV and digital platforms (computer, mobile and tablet). 

Total Ad Ratings memasangkan data Peringkat Iklan Digital yang komprehensif dengan data Peringkat TV Nielsen yang tepercaya untuk memberikan pelaporan pemirsa yang terdeduplikasi di seluruh TV dan digital, dengan pengukuran properti digital yang tangguh.

Karena audiens terlibat dengan iklan di lebih banyak perangkat dan platform daripada sebelumnya, menjadi semakin sulit bagi pembeli dan penjual media untuk mengukur jumlah pemirsa mereka. Deduplikasi sangat penting untuk mengidentifikasi jangkauan audiens yang unik dan efektivitas kampanye iklan. Seseorang dapat melihat iklan yang sama beberapa kali di berbagai platform. Jika pemirsa melihat iklan di TV, komputer, dan tablet mereka, kita harus menghitung setiap eksposur platform, sambil melaporkan satu pemirsa di ketiga platform tersebut. 

Manfaat Utama:

• An independent & trusted measurement solution bringing together Nielsen’s own TV and digital solutions
• Deduplication across people-based datasets for best-in-class measurement
• Metrik yang sebanding consistent with Digital Ad Ratings and Nielsen’s currency TV ratings
• Cross-platform coverage with deduplication across TV, computer and mobile audiences

Jon-Paul Best, Managing Director, Nielsen Malaysia said “As marketers are faced with measuring fragmented consumer behaviour across devices, and the prospect of third-party cookies becoming obsolete in the future, Nielsen continues to invest in its solutions to provide a methodology that is people centric and leverages critical inputs from independent media trading currencies including Nielsen TV Ratings and Nielsen Digital Ad Ratings.”

Arnaud Frade, Head of Commercial & Growth, Nielsen APAC said: “Our mission is to deliver measurement that powers a better media future for all people. We’re always working to provide independent, unbiased measurement and we are continually innovating to help move the industry forward with comparability as the key to prove the efficacy of campaigns. We are excited to have this innovative methodology now available in Malaysia and soon in other markets across Asia.”