Layanan Nielsen Scarborough dan Rhiza di 75 Pasar
New York, NY — Feb. 27, 2019 — Nielsen (NYSE: NLSN) and Viamedia, the leading cross-media advertising company, announced today that they have reached a multi-year renewal agreement for Nielsen TV ratings LPM service for the greater Philadelphia market, including Nielsen Scarborough national custom qualitative service, as well as Nielsen Rhiza services in 75 LPM, set meter and return path data markets.
“We have a long history with Nielsen, and look toward the enhanced data sets Nielsen continually brings to the table,” said Mark Lieberman, President & CEO of Viamedia. “As a leader in cross-media advertising, we’re always evolving, and it’s imperative that we have the most sophisticated capabilities to meet the ever-evolving needs of our clients. Nielsen’s latest enhancements and technologies, including Rhiza, will enable us to deliver effective cross-media strategies to our advertisers that result in increased monetization opportunities across the country.”
The agreement includes a range of audience measurement and analytical services including local buying behavior data from Nielsen Scarborough dan Nielsen Rhiza. Nielsen Rhiza is an advanced, easy-to-use sales tool that enables Viamedia to offer clients granular insights about its customers, media consumption and the competitive landscape. Rhiza is powered by Nielsen ratings and marketplace buyer behavioral data, which makes it easier for media buyers and sellers to identify current and new customer segments by location and demographics.
Nielsen, melalui panel lokal dan data besar yang dimilikinya, menyediakan industri ini dengan cakupan pasar lokal yang tidak bias dan lengkap, serta data tingkat orang terbaik yang tersedia.
"Viamedia adalah pemimpin dalam menghubungkan pemirsa lintas media dengan pengiklan lokal," kata Jeff Wender, Managing Director, Nielsen Local. "Kami sangat senang dapat memberdayakan Viamedia dengan pengukuran yang akurat dengan memberikan peringkat tingkat orang yang sebenarnya dan kemajuan teknologi terbaru melalui Nielsen Rhiza. Kami berharap dapat terus bekerja sama dengan Viamedia untuk memenuhi kebutuhan para pengiklan dan pemangku kepentingan mereka."
Tentang Nielsen
Nielsen Holdings plc (NYSE: NLSN) adalah perusahaan pengukuran dan analisis data global yang menyediakan pandangan paling lengkap dan tepercaya tentang konsumen dan pasar di seluruh dunia. Pendekatan kami memadukan data milik Nielsen dengan sumber data lain untuk membantu klien di seluruh dunia memahami apa yang terjadi sekarang, apa yang akan terjadi selanjutnya, dan bagaimana cara terbaik untuk menindaklanjuti pengetahuan ini. Selama lebih dari 90 tahun Nielsen telah menyediakan data dan analisis berdasarkan ketelitian ilmiah dan inovasi, terus mengembangkan cara-cara baru untuk menjawab pertanyaan-pertanyaan terpenting yang dihadapi media, periklanan, ritel, dan industri barang konsumen yang bergerak cepat.
An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
ABOUT VIAMEDIA Headquartered in New York City, Viamedia provides a comprehensive audience and impression-based local video and digital advertising platform. As part of the platform, Viamedia has exclusive cable TV ad inventory from more than 60 Cable TV Distributors in 34 states across 72 DMAs, offering advertising on cable TV networks to more than 6,000 local, regional and national advertisers. Viamedia also offers those advertisers a complimentary suite of impression-based digital products including OTT, mobile, display, email, search, and social, in those DMAs and beyond. Viamedia’s success is built on its proprietary software, people and processes. For more information, please visit www.viamediatv.com.
Contact
Nielsen
Dawn Rowan
dawn.rowan@nielsen.com
646-654-8641
Nielsen
Brigit Hennaman
brigit.hennaman@nielsen.com
646-654-8314
