Perjanjian Menyediakan Pengukuran Pemirsa Untuk Semua Stasiun dan Pasar TV Tribune
New York, NY - 7 Februari 2018 - Nielsen (NYSE: NLSN) dan Tribune Broadcasting, divisi dari Tribune Media Company (NYSE: TRCO), hari ini mengumumkan bahwa mereka telah mencapai kesepakatan perpanjangan beberapa tahun untuk rating Nielsen TV di seluruh stasiun televisi lokal dan pasar Tribune, serta layanan nasional untuk jaringan sub-channel digital, Antenna TV.
The agreement provides Tribune Broadcasting with complete measurement of its video audiences across TV and digital and its purchasing behaviors. Tribune Broadcasting will license syndicated local TV measurement for its broadcast stations, national TV measurement for its digital subchannel networks and Scarborough for local, in-market consumer purchase behavior.
"Kami sangat senang dapat menegaskan kembali hubungan kami dengan Tribune sebagai mitra jangka panjang yang berharga," kata Megan Clarken, Presiden Nielsen Watch. "Nielsen membawa peningkatan yang signifikan pada pengukuran audiens lokal di semua platform distribusi konten. Kami berharap dapat bekerja sama dengan Tribune untuk memaksimalkan potensi pendapatannya, dan menunjukkan nilai yang ditawarkannya kepada klien periklanan lokal dan nasional."
"Melanjutkan hubungan kami dengan Nielsen memastikan kami memiliki akses terhadap riset audiens, analitik, dan mata uang yang penting," kata Larry Wert, Presiden Media Penyiaran Tribune Media. "Data Nielsen merupakan bagian integral dari bisnis kami sehari-hari, dan Nielsen merupakan mitra yang berharga dalam membantu kami menavigasi lanskap media yang terus berubah."
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
TENTANG PERUSAHAAN MEDIA TRIBUNE
Tribune is home to a diverse portfolio of television and digital properties driven by quality news, entertainment and sports programming. Tribune Media is comprised of Tribune Broadcasting’s 42 owned or operated local television stations reaching more than 50 million households, national entertainment network WGN America, whose reach is approaching 80 million households, Tribune Studios, and a variety of digital applications and websites commanding 60 million monthly unique visitors online. Tribune Media also includes Chicago’s WGN-AM and the national multicast networks Antenna TV and THIS TV. Additionally, the Company owns and manages a significant number of real estate properties across the U.S. and holds a variety of investments, including a 31% interest in Television Food Network, G.P., which operates Food Network and Cooking Channel. For more information, please visit www.tribunemedia.com.
KONTAK MEDIA
NielsenDawn Rowan, (646) 654-8641, dawn.rowan@nielsen.com
Tribune BroadcastingJessica Bellucci, (212) 210-2626, jbellucci@tribunemedia.com
