Today, we launched measurement of Hulu’s over-the-top (OTT) inventory through Peringkat Iklan Digital Nielsen. Media buyers and sellers will have the ability to understand and verify audiences across Hulu whether they are watching on their computer, smartphone, tablet or connected TV.
Providing audience measurement of Hulu’s on-demand inventory follows on last year’s inclusion of Hulu with Live TV into the official C3/C7 currency through Nielsen Digital in TV Ratings. Together, these expansions represent the market’s most comprehensive independent measurement of the Hulu platform. We are proud to continue our work with Hulu on driving measurement of digital audiences forward.
"Dengan dua pertiga rumah tangga di Amerika Serikat menggunakan perangkat yang terhubung, pengukuran yang komprehensif sangat penting untuk mendukung peningkatan monetisasi video digital di layar TV," kata Amanda Tarpey, SVP of Product Leadership, Digital di Nielsen. "Kerja sama kami dengan Hulu merupakan upaya kolaboratif untuk memperluas pengukuran Nielsen Total Audience di seluruh perangkat yang terhubung, dan kami sangat senang dapat menyertakan Hulu dalam Nielsen Digital Ad Ratings karena posisinya di pasar dan hubungannya dengan konsumen."
Pelajari lebih lanjut tentang Nielsen Total Audience measurement.
