ยท Year on year growth across all devices – smartphone highest
ยท Five out of top ten entities report growth in unique audiences
Sydney, Australia โ 23 March 2017: More Australians are actively online than ever, with Australia’s online unique audience hitting 20 million for the first time during the month of February 2017.
Latest data released today by Nielsen reveals slight year on year growth across all key digital devices when comparing February 2017 with February 2016, with smartphones reporting the highest growth (+5%) – see table below.
Current Events and Global News Sub-Category
Nielsen Digital Ratings (Monthly) data for February 2017 revealed that 5 out of the top 10 entities reported an increase when compared to the previous month.
News.com.au mempertahankan posisi teratas dengan jumlah pemirsa unik sebanyak 5,7 juta, meningkat 6% dibandingkan bulan sebelumnya.
Nine.com.au tetap berada di posisi kedua dengan jumlah pemirsa unik sebanyak 4,6 juta (+3%) dan smh.com.au melompat ke posisi ketiga dengan jumlah pemirsa unik sebanyak 4,3 juta (+6%).
ABC News menduduki peringkat keempat dengan jumlah pemirsa unik sebesar 4,1 juta. Daily Mail Australia (2,9 juta), The Guardian (2,7 juta) dan Yahoo7 News (2,5 juta) mempertahankan posisi kelima, keenam dan ketujuh dalam peringkat pemirsa.
The Age melonjak dari posisi 10 ke posisi 8 dengan jumlah pembaca unik sebanyak 2,4 juta (+4%) dan The Daily Telegraph mengalami peningkatan besar (+15%) dalam jumlah pembaca unik yang berpindah dari posisi 13 ke posisi 9 dengan jumlah pembaca unik sebanyak 2,4 juta. The Herald Sun naik ke posisi 10 dengan jumlah pembaca unik sebanyak 2,2 juta.
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy.
Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content โ video, audio and text โ is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.
Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com.
Untuk informasi lebih lanjut, silakan hubungi:
Jackie Helliker
Nielsen
T: + 61 403 074 864
E: jackie.helliker@nielsen.com
