Mendemonstrasikan Pentingnya Metrik Umum untuk Pengukuran Jumlah Pemirsa
WASHINTON, DC – June 23, 2015 – Today, Nielsen unveils the results of the Q1 2015 Total Audience Report at its annual client conference and global events series Konsumen 360. The latest edition of the report examines the different ways consumers are connecting with content and provides a comparable look at how devices, channels and technology platforms measure up against each other on a level playing field. The report also shares insights on how often different devices are accessed and time spent on each device.
Penekanan diberikan pada pentingnya membandingkan platform yang berbeda dengan menggunakan metrik yang umum. Laporan ini membahas kebingungan industri seputar kesalahan umum dalam membandingkan penayangan video digital, atau unik, dengan rata-rata pemirsa per menit di TV.
Menurut Laporan Jumlah Pemirsa Nielsen, radio dan televisi tradisional memiliki jangkauan terbesar di antara semua platform yang dianalisis. Secara khusus, radio menjangkau hampir 223 juta pendengar setiap minggunya (93% orang dewasa di Amerika Serikat) dan televisi menjangkau lebih dari 209 juta pemirsa (87%). Di antara perangkat digital, Smartphone memiliki jangkauan mingguan terbesar, mencapai 70% dari populasi orang dewasa AS.
“The proliferation of technological devices has allowed consumers the luxury of connecting to content in their own ways and at their own leisure. However, measuring the value of viewers of different devices—because of the differences in the nature of the platforms themselves—have not historically aligned,” says Glenn Enoch, SVP Audience Insights & Analysis, Nielsen. “In this edition of the Total Audience Report, we took a hard and impartial look at look not just on how many consumers are connecting with devices and platforms, but how often and for how long.”
The Q1 2015 Total Audience Report is available at www.nielsen.com and is being shared at twitter.com/nielsen.
Tentang Nielsen
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com.
Contact
Sal Tuzzeo, sal.tuzzeo@nielsen.com
