New Yorkย โ Oct. 2, 2015 โ Nielsen and Westwood One announced today that Westwood One has signed a multi-year extension to use Nielsen BDSradio measurement exclusively across its Cumulus stations and Westwood One 24/7 syndicated programming.
Nielsen BDSradio is the world’s leading measurement tool for streaming, airplay and sales data for the record and radio industries and powers the official Billboard charts. The tool produces strategic programming research, including comprehensive music reports, competitive head-to-head analyses and custom reports that enable broadcasters, rights owners and streaming services to optimize programming, measure consumption and maximize audiences.
Charles Steinhauer, COO Westwood One, mengatakan, "Kekuatan platform kami, investasi kami baru-baru ini di bidang penjualan dan pemasaran, serta kesinambungan yang kuat dari kemitraan kami telah memungkinkan kami untuk menghadirkan layanan terbaik di kelasnya di industri ini. Kami bangga dapat memperluas hubungan kami dengan Nielsen dan menantikan masa depan bersama."
"Kami sangat senang dapat memperpanjang hubungan kami yang sukses dengan Westwood One," tambah Erin Crawford, GM Musik, Nielsen. "Sebagai penyedia konten hiburan audio terkemuka, Westwood One merupakan kolaborator yang ideal bagi kami karena kami terus mengembangkan alat inovatif baru untuk industri musik yang dinamis. Ini merupakan bukti komitmen kami terhadap layanan dan wawasan yang berkualitas dan kami sangat bangga."
Nielsen BDSradio memproses lebih dari 7 miliar streaming setiap minggunya, dan lebih dari 550.000 pendeteksian musik setiap harinya dari lebih dari 1.900 stasiun radio, jaringan, dan saluran video di Amerika Serikat, Kanada, dan Meksiko. Pengukuran konsumsi musik Nielsen, termasuk pemantauan radio, penjualan dan aktivitas streaming, serta riset konsumen, adalah mata uang bagi industri hiburan. Nielsen adalah penyedia eksklusif pemutaran lagu, penjualan, dan aktivitas streaming sesuai permintaan untuk tangga lagu Billboard dan merupakan standar global untuk pengukuran musik.
Tentang Nielsen
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsenโs Watch segment provides media and advertising clients with Total Audience measurement services across all devices where contentโvideo, audio and textโis consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industryโs only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.ย Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the worldโs population. For more information, visit www.nielsen.com.
Tentang Westwood One
Westwood One offers audio products to engage listeners whenever, wherever they are. We are a trusted connection between audio companies, advertisers, and audience, reaching hundreds of millions of monthly listeners. Our portfolio features exclusive brands people love, such as the NFL, Westwood One Backstage, NASH, Rdio, and more. As the national-facing arm of Cumulus, we represent more than just a radio network; we are a multi-platform provider of sports, music, news, spoken word, and digital content.ย Visit westwoodone.com.
Kontak
Nielsen
Anna Loynes: (818) 761-7159; Soundscan@nielsen.com
Westwood One
Jana Polsky: (212) 641-2101; jpolsky@westwoodone.com
