New York, NY โ Nov. 3, 2015 โ eXelate, a Nielsen Company, today announced a collaboration with PushSpring, one of the worldโs largest independent sources of mobile app and device data, to further expand its reach in mobile-originated audience across a variety of segments, including app installs, auto and travel intenders, and mobile-shoppers. eXelate will integrate billions of PushSpringโs monthly mobile audience data points classified along dimensions of life stage, interest, activity and intent. This further enhances the accuracy and scale of eXelateโs mobile audience segments, helping brands and agencies improve the performance of their mobile advertising campaigns.
"Jangkauan mobile kami berkembang pesat, dan hubungan dengan PushSpring semakin meningkatkan kemampuan kami dengan menyediakan sumber data audiens mobile yang besar dan sangat akurat," ujar Mark Zagorski, CEO eXelate, Nielsen Company. "Hal ini memungkinkan mitra merek dan agensi kami untuk menjangkau pembeli yang mengutamakan mobile-first dan konsumen yang menunjukkan minat dan keinginan untuk menggunakan perangkat mobile di berbagai vertikal industri, serta melakukannya dalam skala yang lebih berarti."
"PushSpring adalah salah satu perusahaan pertama yang menawarkan data tingkat perangkat seluler deterministik independen dalam skala besar," kata Karl Stillner, CEO dan Co-Founder PushSpring. "Bekerja sama dengan eXelate, kami membawa kekuatan aplikasi seluler dan data perangkat kami ke ekosistem programmatic secara besar-besaran. Kemampuan distribusi data audiens seluler eXelate di setiap server iklan, DSP, dan meja perdagangan agensi sudah sangat dikenal, dan hubungan ini adalah hubungan yang menurut kami akan memberikan keuntungan jangka panjang bagi semua pihak yang terlibat, terutama para pengiklan yang menggunakan data audiens ini untuk menemukan pelanggan seluler yang memiliki minat tinggi."
Teknologi eXelate memodelkan hubungan antara perangkat, pengguna, dan rumah tangga secara real time untuk mencapai keseimbangan tertinggi antara skala audiens dan akurasi. eXelate mendukung lebih dari 1 juta sinkronisasi data per menit di 125 mitra platform medianya untuk memastikan bahwa merek dan agensi memiliki akses ke data audiens seluler dan lintas-perangkat terbaru dan paling relevan yang tersedia untuk mendukung kampanye pemasaran mereka.
Tentang eXelate, Perusahaan Nielsen ย
eXelate, a Nielsen Company is an enterprise-class data management platform (DMP), analytics engine, and mediaย activation hubย that leverages exclusive Nielsen data assets and products to help advertisers drive media efficiencies, improve content and advertising relevance, and increase sales performance. It consolidates the most powerful repositories of information on consumers, markets and cross-media interactions available in the world today. Additionally, the platform has one of the largest media activation and data distribution networks in the industry, which enables real-time distribution of audience data across 100s media and content platforms, giving brands unprecedented reach and speed-to-market.
Tentang Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which contentโvideo, audio and textโis consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the worldโs population. For more information, visit www.nielsen.com.
Tentang PushSpring
PushSpring (www.pushspring.com) is a Seattle-based company providing mobile app audience data, tools, and intelligence products to advertisers and mobile app publishers. PushSpring processes billions of monthly mobile app and device-level signals to create a highly accurate and complete multi-dimensional classification of deterministic mobile app audiences. PushSpring Personas and custom audience segments can be accessed via the PushSpring Audience Platform and distributed through industry-leading DMPs, DSPs, and programmatic platforms to power mobile marketing objectives for brands and app owners. The two-year-old company recently raised $5 million in Series A investment led by Trilogy Equity Partners.
Contact
eXelate, a Nielsen CompanyBrett House, 646-380-4337,ย brett.house@nielsen.com
