Kontak:
- Nielsenย Rahul Biddappa, +91 22 66678148ย Rahul.Bidappa@nielsen.com
Online conversations in India around Smartphone Operating Systems (OS) show the Android OS is leading consumer discussions pertaining to mobile handset operating systems.ย In an online review spread across a broad spectrum of consumer generated media sources including blogs, boards, social media networks, groups, videos and images monitored by NM Incite, a Nielsen/McKinsey Company, over the first six months of 2011, 45 percent of all conversations related to Smartphone Operating Systems focused on the Android OS, up from 32 percent during the same period last year.ย All other operating systems, including Blackberry, show a decline in share of buzz between the second half of 2010 and the first half of this year. Appleโs iOS occupies the second spot, dropping from 31 percent in the second half of 2010 to 27 percent in the first half of 2011.
โGoogleโs Android is dominating conversations on social media sites discussing Operating Systems for Smartphones in India. Our Online review shows a shift towards Android based phones in India over the last year. ย Also, consumer sentiment/discussion indicates that the trend of Android OS leading the conversation is likely to continue into the first half of 2012,โ said Farshad Family, Managing Director, Nielsen Media.
Semua Tentang Aplikasi
Ulasan online NM Incite tentang gebrakan OS Smartphone juga menemukan bahwa aplikasi atau 'aplikasi' untuk digunakan pada OS tertentu adalah pendorong percakapan terbesar untuk Sistem Operasi handset mobile. Jika dilihat berdasarkan sistem operasi individu, untuk pengguna Android, versi OS tampaknya menjadi pendorong utama percakapan media sosial, sementara dalam kasus iPhone dan Blackberry, fitur perangkat keras adalah pendorong utama.
"Aplikasi tidak diragukan lagi merupakan titik diskusi yang paling penting bagi para pengguna Smartphone. Studi kami menunjukkan bahwa di antara pengguna Android, 40 persen diskusi berpusat pada aplikasi dan 33 persen percakapan di iPhone difokuskan di sekitar aplikasinya. Percakapan inilah yang mendorong minat terhadap OS. Sebagai contoh, hanya 30 persen dari diskusi seputar OS Symbian yang berhubungan dengan aplikasi, yang menjelaskan berkurangnya minat terhadap OS Symbian di situs-situs jejaring sosial," kata Family.
Memprediksi Perubahan Preferensi
The NM Incite online review on Social Media Buzz for Smartphones also indicates that conversations around Android phones showed a growing shift in preference when it came to handset manufacturer brands. For the latter half of 2010 and first half of 2011, Samsung is the most discussed brand, followed by HTC. Interestingly, the buzz around brands like Motorola, LG and Sony Ericsson has increased recently.ย At a handset model level, Samsung leads the list with five of ten most discussed Android handsets coming from its stable.
"Meningkatnya fragmentasi percakapan Android yang berkaitan dengan produsen handset menunjukkan bahwa akan semakin sulit bagi produsen handset yang mengandalkan Android untuk membedakan diri mereka sendiri di pasar yang ramai. Mendapatkan penerimaan konsumen dan kesadaran akan pilihan-pilihan individual dalam repertoar varian handset mereka akan menjadi kuncinya." kata Family.
Tentang NM Incite
NM Incite, a Nielsen/McKinsey Company, builds upon the industry-leading social media and online brand metrics, consumer insights and real-time market intelligence of Nielsen BuzzMetrics and the capability building, proprietary knowledge and expertise in areas of marketing & sales, organization and service operations of McKinsey to help businesses harness the full potential of social media intelligence. NM Incite currently operates in 24 countries with headquarters in New York. For more information, please visit www.nmincite.com or Twitter: @nmincite
