Mengakui Hiburan TV dengan Nilai Pemirsa Tertinggi Tahun 2024
Selama hampir 20 tahun, streaming telah mengubah lanskap media dan merevolusi cara menonton televisi. Dengan semakin banyaknya konten streaming yang tersedia untuk dikonsumsi di lebih banyak aplikasi dan layanan dibandingkan sebelumnya, penonton mengalihkan lebih banyak waktu menonton TV mereka ke streaming. Pertimbangkan ini: Pada Mei 2021, streaming menyumbang sekitar 26% dari total waktu yang dihabiskan orang Amerika untuk menonton TV, dan jumlah tersebut telah meningkat menjadi lebih dari 43% pada Desember 2024. Selama waktu itu, total penggunaan TV tetap relatif stabil; sementara itu, penggunaan streaming meroket.
Penonton menghabiskan hampir 14 triliun menit untuk streaming pada tahun 2024, yang setara dengan sekitar 9,7 miliar hari, atau setara dengan 26,5 juta tahun.
Untuk membantu industri media lebih memahami tren utama yang mendorong pertumbuhan streaming, Nielsen telah merilis laporan tahunan "Streaming Unwrapped" yang membagikan jumlah penonton streaming tahunan sejak tahun 2020. Tahun ini, kami memperluas laporan tersebut dengan memasukkan kategori penayangan tambahan, dan menamainya ARTEY Awards. Dinamai sesuai dengan nama pendiri Nielsen, Arthur C. Nielsen, dan merupakan singkatan dari "Audience Rated Television Entertainment of the Year," kami memberikan penghargaan kepada acara TV dan film yang paling banyak ditonton pada tahun ini.
Untuk ARTEYS 2024, kami hanya berfokus pada program streaming, yang diukur dan diberi peringkat berdasarkan total menit penayangan. Dalam streaming, ada banyak jenis konten yang berbeda. Kami mengenali yang berikut ini:
–Serial Orisinal Streaming Baru Teratas
–Program Streaming Teratas Secara Keseluruhan
–Judul Streaming Paling Banyak Dicari
Serial Orisinal Streaming Baru Teratas Tahun 2024
Pada awal tahun 2024, industri hiburan masih berurusan dengan dampak pemogokan penulis dan aktor Hollywood, yang berdampak pada aliran konten TV baru sepanjang tahun lalu. Hasilnya adalah banyaknya serial orisinal baru yang memulai debutnya di berbagai platform streaming, selain penayangan perdana musiman dari serial-serial favorit yang sudah mapan. Penghargaan ARTEY untuk Serial Orisinal Streaming Baru Terbaik memberikan penghargaan kepada judul-judul streaming dalam genre drama, komedi, dan genre tanpa naskah yang diperkenalkan pada tahun 2024 dan mendapatkan jumlah penonton terbanyak.
Serial Drama Orisinil Baru Terpopuler
ARTEY WINNER: Dampak, Prime Video, 11.95 billion minutes
Prime Video’s sci-fi-action-drama Fallout debuted on the platform in April and racked up 2.9 billion viewing minutes in its first few days of release. It accumulated nearly 12 billion total viewing minutes throughout the rest of the year, ultimately placing fifth among all streaming originals in 2024. Fallout, which only has eight episodes in its first season, was also the fifth most-watched streaming original among adults 18-34.
RUNNER-UP: Fool Me Once, Netflix, 10.89 billion minutes
Netflix’s British import Fool Me Once was second among new drama series with 10.9 billion viewing minutes in 2024. Compared to Dampak on Prime Video, Fool Me Once drew a bit of an older audience, getting 57% of its minutes from adults 50+.
Serial Komedi Orisinal Baru Terbaik
ARTEY WINNER: Tidak Ada yang Menginginkan Ini, Netflix, 4.90 billion minutes
Netflix rom-com Nobody Wants This enjoyed three weeks atop Nielsen’s streaming charts following its release in late September, and went on to accumulate nearly 5 billion minutes through the end of year. While the show’s audience skewed toward women (69%), it was fairly balanced from an age perspective, coming in at 51% adults 18-49 and 43% adults 50+.
RUNNER UP: Seorang Pria di Dalam, Netflix, 2.94 billion minutes
Netflix’s new comedy series A Man On The Inside was released in late November and managed to accumulate nearly 3 billion viewing minutes in just a few weeks. Starring Ted Danson as a retired professor turned private investigator, A Man On The Inside appealed to an older audience with 62% of viewers aged 50+.
Serial Dokumenter / Dokumenter Asli Baru dan Terbaik
ARTEY WINNER: American Nightmare, Netflix, 3.57 billion minutes
This Netflix true-crime docuseries premiered on the platform with three episodes in January 2024. American Nightmare drove more than 1 billion viewing minutes in its opening week, and its viewing total reached over 3.5 billion throughout the year. The docuseries resonated most with women who made up 62% of the audience, as well as younger adult viewers, as 56% of the audience fell into the 18-49 age range.
RUNNER UP: Unlocked: A Jail Experiment, Netflix, 2.50 billion minutes
Unlocked: A Jail Experiment premiered on Netflix in April and finished the year with 2.5 billion viewing minutes across eight episodes from a fairly diverse audience, with Black viewers accounting for 23% of the viewing total and Hispanic viewers making up 18%. The series also ranked fifth among all unscripted originals in 2024.
Meskipun tidak masuk dalam dua besar untuk kategori ini, kami memberikan penghargaan untuk serial orisinil baru tanpa naskah kepada beberapa judul tambahan:
- Hulu’s Secret Lives of Mormon Wives notched 2.14 billion viewing minutes over the last four months of the year after debuting its first eight episodes on the platform in September. The reality series has been renewed for a second season, which is set to be released on the platform this spring, and ABC announced it would begin airing the first season of the show on its linear network in January 2025.
- Permainan Binatang premiered on Prime Video towards the end of December, and despite only three episodes available in the last days of the year, the competition-reality series still managed nearly 700 million minutes of viewing.
2024 Program Streaming Terbaik Secara Keseluruhan
ARTEY Awards ini memberikan penghargaan kepada judul-judul streaming yang paling banyak ditonton tahun ini di seluruh serial orisinal, serial yang diakuisisi, film, dan secara keseluruhan.
Top Overall Streaming Title & Top Acquired Series
ARTEY WINNER: Bluey, 55.62 billion viewing minutes on Disney+
The ARTEY for Top Overall Streaming Title of 2024 goes to the Australian animated series Bluey, which put up over 55.6 billion minutes of watch time on Disney+, with 43% of its massive viewing total attributable to kids 2-11.
RUNNER UP: Anatomi Grey, 47.85 billion viewing minutes on Hulu and Netflix
With nearly 48 billion viewing minutes on both Hulu and Netflix in 2024, Anatomi Grey and its deep library of over 400 episodes continues to be a crowd favorite in both the streaming and linear TV spaces. Now in its 21st season on ABC, the medical drama created by Shonda Rhimes has been one of the top six most-watched streaming titles in each of the last five years (2020-2024), with over 185 billion minutes viewed in that time.
Serial Orisinal Streaming Teratas
ARTEY WINNER: Bridgerton, Netflix, 21.42 billion viewing minutes
The ARTEY for Top Streaming Original Series in 2024 goes to Netflix’s Bridgerton, which posted over 21 billion viewing minutes in 2024. Netflix released eight new episodes between May and June, which accounted for 56% of Bridgerton’s viewing total. In terms of its performance in Nielsen’s Streaming Top 10, Bridgerton has 11 appearances at No. 1 overall, tying fellow Netflix original series Ozark for the most first place weeks for any streaming original.
RUNNER UP: Love Is Blind, Netflix, 16.45 billion viewing minutes
Love Is Blind benefited from the releases of both its sixth and seventh seasons in 2024, and the two combined accounted for 82% of its 16.5 billion minute total. The show has a balanced audience that closely follows the makeup of the overall TV viewing population at 17% Hispanic, 5% Asian, 16% Black and 61% White, indicating broad appeal.
We’re also extending an honorable mention in this category to Prime Video’s The Boys, which had a stellar year and placed third among originals with 13.6 billion minutes viewed. It was also the top streaming original series among men 18-34 by a significant margin. Additionally, The Boys now holds the distinction of having placed in the overall Streaming Top 10 list more than any other Prime Video title (16 weeks).
Film Streaming Teratas
ARTEY WINNER: Moana, 13.03 billion minutes viewed on Disney+
With over 13 billion viewing minutes accumulated on Disney+ in 2024, Moana finished as the most-watched streaming movie for a second consecutive year. The Disney favorite exhibited a bump in viewership towards the end of the year that coincided with the theatrical release of its sequel, Moana 2. This marks Moana’s most-streamed year ever and solidifies it as the most-streamed movie since 2020.
RUNNER UP: The Super Mario Bros. Movie, 11.72 billion minutes viewed on Netflix
The Super Mario Bros. Movie notched 11.7 billion minutes viewed on Netflix in 2024, with kids 2-11 accounting for 5.7 billion minutes of its total.
Both Moana dan Super Mario Bros. drew strong Hispanic audiences as well, with 25% and 29.6% of viewing, respectively, attributable to Hispanic viewers.
Judul yang Paling Banyak Dibicarakan
Untuk kategori ini, kami memeriksa judul-judul streaming dengan koleksi yang luas (50+ episode) dan membatasi penghitungan pada pemirsa yang telah menghabiskan setidaknya satu episode dengan acara tersebut (20 menit atau lebih). Meskipun program berdurasi setengah jam cenderung lebih bisa ditonton berulang-ulang, tingkat dedikasi penonton dalam menonton program-program tersebut sangat mencengangkan.
ARTEY WINNER: Teori Big Bang, 265.5 episodes per viewer on Max
Teori Big Bang has a total of 281 episodes available on Max, and dedicated viewers averaged just over 265 episodes each over the course of the year! (Note, this does not mean they watched 265 unique episodes, just that they spent the equivalent of 265 episodes worth of time). This put the show head and shoulders above the competition for the bingeing crown. Coming in at No. 7 overall among this year’s top streaming titles, Big Bang tallied 29.1 billion minutes in 2024, 58% of which were driven by adults 18-49.
RUNNER UP: Ayah Amerika!, 175.3 episodes per viewer on Hulu
Adult animation series are extremely popular in the streaming-scape, with Family Guy, Bob’s Burgers, The Simpsons dan South Park all finishing in the top 30 for total minutes in 2024. Also among them was Binge Category runner-up Ayah Amerika!, which averaged 175 episodes per viewer throughout the year on Hulu.
Penghargaan Warisan
ARTEY Legacy Award memberikan penghargaan kepada program-program yang abadi dan tak lekang oleh waktu, yang terus menghibur dan memikat para pemirsanya hingga saat ini.
ARTEY WINNER: Little House on the Prairie, 13.25 billion minutes on Peacock
Little House on the Prairie celebrated its 50th anniversary in 2024, having aired on NBC from 1974 to 1983. Whether it was nostalgia surrounding the anniversary milestone or the appeal of westerns among TV viewers, the show earned 13.3 billion minutes of viewing time on Peacock across the year. Adults 35-64 accounted for 63% of Little House’s overall viewing total, and it over-indexed among Black viewers, which comprised over 17% of its total viewership.
ARTEY WINNER: Asap senjata, 10.23 billion minutes on Peacock / Paramount+
Gunsmoke was adapted for television in 1955 and ran for 20 seasons on CBS where it ranked as a top Nielsen-rated show for several years. Now close to 70 years since its debut, Gunsmoke is still delighting audiences across both scheduled (linear) TV and streaming platforms. The classic western series earned over 10 billion minutes of watch time in 2024 across Peacock and Paramount+. Its audience consistently skews toward the 50 and over crowd, and its viewership is strong among Black viewers who made up 36% of watch time in 2024.
2024 10 Program dan Film Streaming Teratas
Sumber: Peringkat Konten Streaming Nielsen berdasarkan panel Televisi Nasional Nielsen A.S. Total menit menonton berdasarkan Orang 2+. Platform streaming: Amazon Prime Video, AppleTV+, Disney+, Hulu, Max, Netflix, Paramount+, dan Peacock.
Interval: 01/01/2024-12/29/2024.
Catatan: Angka total menit streaming tahunan pada tahun 2024 awalnya dilaporkan sebesar 12 triliun menit dan telah diperbarui menjadi 14 triliun menit.
Want more insights into the time viewers spend watching streaming video content? Check out Nielsen’s Peringkat Konten Streaming.
