Nielsen Power Chat with Tony Coles, Division President, iHeartMedia & Founder, Black Information Network
Black History Month is frequently the time when brands step up their efforts to connect with Black consumers. And with the advertising industry’s commitments to spend with Black-owned media, new opportunities to expand programming have emerged for Black-owned radio, which reaches more than 6 million Black listeners each week.
From the National Association of Black Owned Broadcasters network of radio stations airing More Than That with Gia Peppers, to the Black Information Network from iHeartMedia delivering news 24/7, audio content about the diverse experiences across Black America are in demand.
Dalam video di bawah ini, Charlene Polite Corley, Wakil Presiden Wawasan dan Kemitraan yang Beragam di Nielsen, berbicara dengan Tony Coles, Presiden Divisi iHeartMedia dan Pendiri Black Information Network, tentang kekuatan radio dan menciptakan platform untuk suara-suara kulit hitam yang lebih otentik dan kisah-kisah yang lebih bernuansa. Tonton dan pelajari lebih lanjut:
- New opportunities to engage Black listeners with news and talk formats, beyond the usual Urban Contemporary or R&B formats
- Pembentukan Black Information Network dan kebutuhan untuk berinvestasi dalam ruang berita yang lebih beragam
- Bagaimana COVID mengguncang rencana Network tetapi menghasilkan jurnalisme yang lebih baik untuk ruang redaksi
Learn more about the reach and profiles of Black-owned radio listeners in our Diverse-Owned Media Audience Reach and Profiles report.
