Planifier plus intelligemment. Touchez plus de monde. - avec Nielsen Media Impact
Une planification cross-média qui transforme les idées en impact.
Build and analyze smarter media plans across TV, CTV, digital, audio, and more* with Nielsen Media Impact. Leverage respondent-level data against key audiences to simulate strategies, optimize budgets, and improve reach and frequency — so every impression delivers stronger results and every campaign drives higher ROI.
Perspectives
Découvrir l'engagement de l'audience et débloquer des opportunités d'augmentation de l'audience
Analyze past media behavior to uncover platform opportunities across advanced audiences – whether strategic, first-party, third-party or Nielsen defined. Leverage detailed audience insights, incremental reach, and time-spent metrics to identify where your target consumers engage most, helping you make smarter media decisions.
Planification
Create, simulate, and optimize cross-platform media plans easily
Build and compare media plans across channels using an intuitive interface. Compare multiple scenarios, adjust reach and frequency, and reallocate budgets to maximize your cross media planning and ensure every dollar delivers the best possible ROI.
customized for your strategy
Analyse complète de la clientèle
Understand the consumerʼs path to purchase with a leading syndicated collection of customer journey analytics across nearly all major categories. Tap into key insights around each stage of the journey, including social activities, point-of-sale factors, brand choices, media influences and much more so you can get a clear view of your customers and how they make decisions.
Optimisations basées sur les données
Optimiser en fonction de vos objectifs
Reach, influence and engage your desired audience by aligning your campaign objectives with the optimal combination of marketing touchpoints. With pivotal insights around incremental and deduplicated reach across channels, budget scenarios and point of diminishing return, you will determine the best way to deliver your message to your intended audience.
Une couverture inégalée
Obtenir des informations globales
Tirez parti de puissants enseignements en matière de planification sur les marchés internationaux pour renforcer votre stratégie et garder une longueur d'avance sur la concurrence. Grâce aux enseignements locaux
