Comprendre le parcours du client et savoir où l'atteindre au mieux avec Commspoint
Planification stratégique cross-média
When planning your media, understanding consumer purchase behavior is a critical first step in knowing when, where and how to reach your customers. Commspoint provides two powerful solutions: Commspoint Journey illuminates the full consumer purchase journey, offering detailed insights into decision-making through 15,000+ customer journeys across 30+ categories. Commspoint Influence provides insights and optimizations to analyze media channel effectiveness, ensuring brands strategically align their budgets with communication objectives in order to influence their target audiences. Together, these tools empower marketers to navigate the complexities of modern consumer behavior and drive impactful campaigns.
Connaissances des consommateurs
Découvrir le parcours d'achat
Comprenez les comportements d'achat de vos clients et identifiez les opportunités d'influencer les ventes futures.
Cross-média
Définir vos objectifs
Identifier le mix média optimal en fonction des objectifs de communication propres à votre marque.
Optimisation
Atteindre vos objectifs
Ensure that you’re delivering the right message to the right audience at the right time across 70+ media channels, both traditional and non traditional.
Des informations exploitables
Analyse complète de la clientèle
Understand the consumerʼs path to purchase with a leading syndicated collection of customer journey analytics across nearly all major categories. Tap into key insights around each stage of the journey, including social activities, point-of-sale factors, brand choices, media influences and much more so you can get a clear view of your customers and how they make decisions.
Optimisations basées sur les données
Optimiser en fonction de vos objectifs
Reach, influence and engage your desired audience by aligning your campaign objectives with the optimal combination of marketing touchpoints. With pivotal insights around incremental and deduplicated reach across channels, budget scenarios and point of diminishing return, you will determine the best way to deliver your message to your intended audience.
Une couverture inégalée
Obtenir des informations globales
Tirez parti de puissants enseignements en matière de planification sur les marchés internationaux pour renforcer votre stratégie et garder une longueur d'avance sur la concurrence. Grâce aux enseignements locaux
