Segments d'audience

Digital campaigns are only as powerful as the data that fuels them. To drive the most powerful strategies, marketers and media owners need to understand who their audiences are, what they buy, the media they consume and more.

We’re here to help. Nielsen Audience Segments provides more than 20,000 of the custom and syndicated segments that matter most to marketers and media owners. Spanning automotive, CPG, retail and other key industries; our robust data sets include demographic, psychographic, behavioral, purchase-based and media consumption information. Leverage these granular audience insights to target your digital campaigns with precision, or enrich your first-party data for a complete view of the consumer.

Nielsen Audience Segments is a turn-key data solution that provides comprehensive audience profiles and powers next-generation campaign targeting by combining Nielsen’s proprietary data with data from our trusted providers. Available on a custom basis directly, or on participating demand-side platforms, our solution makes it easy for you to focus on what matters most: implementing high-impact audience strategies. And because our segments are ID agnostic, they can be used on any participating platform–even platforms like CTV and podcasts.