Products available ()
Segmentation de l'audience
Hone in on the segments that matter most. Build, plan, activate and measure your audience segments across platforms and devices.
Segments d'audience
Understand who your customers are, what they buy, and the media they consume with access to proprietary datasets for your cross-channel audience targeting.
Marketing CloudRationalisez votre processus de marketing en profilant et en activant les audiences sur les plateformes numériques grâce aux ensembles de données enrichies de Nielsen Marketing Cloud.
NCSolutionsMaximize CPG advertising effectiveness with data to better segment, optimize and enable sales-based outcomes.
Market Intelligence
Gain deep insights into the broader media advertising landscape and discover how to differentiate your brand’s strategy from competitors.
Connaissances des consommateurs
Understand your customers; what they think, how they spend their time, shopping patterns, media behaviors, and more.
Planification de scénarios
Déterminez la meilleure répartition de votre budget marketing en testant les résultats de tous les scénarios publicitaires possibles.
Understand the consumer’s path to purchase and align your campaign objectives with the optimal combination of marketing touchpoints.
Impact sur les médiasMaximize your media impact with Nielsen’s cross media planning platform. Simulate campaigns, optimize spend, and drive results with real-time audience insights.
Let’s discuss your business needs
