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Brand resonance
Assess the impact your campaign makes, including memorability, brand communication, and message recognition.
Résultats du marketing
Make informed data-driven decisions for your brand with powerful insights into what’s driving sales.
Measure the true impact of your campaigns with Nielsen Brand Lift – trusted brand lift insights across platforms to optimize top-funnel marketing performance.
Analyse des médiasTransformer des données complexes en une stratégie claire. Nos études personnalisées vous permettent de justifier les budgets médias et d'optimiser les performances globales.
Augmentation des ventesProuvez l'impact réel de vos campagnes avec Nielsen Sales Lift. Mesurez les ventes incrémentales et optimisez les médias pour obtenir des résultats qui génèrent du chiffre d'affaires.
Sports & games
Maximize sponsorship value, connect with and grow audiences, and turn fans into customers.
Increase sponsorship value and develop fan bases with Esports market data across sponsorship performance, fan insights, and social analytics.
Perspectives pour les fansDrive fan growth and connection by understanding fan interests, media behavior, brand attitudes, and purchasing habits.
Sponsorship Media ValuationOptimize sports sponsorships by measuring the total value of brand exposures across channels. Know what’s working, what’s not, and when to adjust.
Sports ResearchPrioritize and optimize your investments with customized sports research solutions mapped to your unique challenges from sponsorship strategy to brand impact.
Suivi des jeux vidéoSuivez l'évolution de l'opinion des joueurs grâce à des informations exclusives sur les consommateurs de logiciels de jeux
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