Obtenir une vue d'ensemble de l'audience de la diffusion en continu
Mesure de streaming unifiée
There’s a growing number of ways for viewers to stream content and just as many opportunities to grab or lose their attention. Nielsen offers comprehensive insights for ad and content performance that are proven to drive success for programming, content distribution and ad strategies. From platform performance down to specific program insights, our streaming measurement services help content creators, distributors, and advertisers understand consumer viewing.
Performance par service de diffusion en continu
Une vue macro de la façon dont les consommateurs interagissent avec les plateformes de streaming
Learn what content is streamed, the amount of time consumers are viewing, the device used to stream (smart TVs, connected devices, video game consoles) and the streaming source application to understand viewing shifts by service.
Mesure des programmes de diffusion en continu
Mesure des programmes et des épisodes visionnés via les principales plateformes de streaming
Développer des profils d’audience complets des programmes et des épisodes pour les appareils linéaires et CTV.
Optimisation de la publicité sur CTV
Personnalisation de la publicité CTV en temps réel
Prédisez qui est le plus susceptible de regarder l'écran CTV pour des publicités plus pertinentes.
Cross-Platform & Intraplatform Insights
Nielsen’s Streaming Solutions cover in-home video streaming on mobile, computer devices, and TV glass to provide a holistic view of engagement across different devices. We also deliver the industry’s first detailed insights into ad supported vs. non-ad-supported subscription tiers across major Streaming Video on Demand (SVOD) providers to unlock key use cases for advertisers and platforms.
Données complètes sur les téléspectateurs
Nielsen provides detailed, persons-level insights into streaming viewership across various platforms. Through precise measurement of who is watching, you can analyze time period and program/episode data that’s broken out by app to make smart decisions that maximize engagement, reach, and ROI of in-home video streaming.
Prise de décision améliorée
Whether you’re looking to scale your ads business, uncover new audience segments or explore untapped market opportunities, Nielsen is the trusted source in streaming measurement. Our robust methodologies, extensive data coverage, and long-standing reputation for accuracy in audience measurement ensures your investment in streaming is sound.
