Vue d'ensemble
Discover the who, when and what of today’s streaming audiences
As streaming media consumption continues to evolve and the number of ways to access video multiplies, it’s more important than ever to understand the content driving your audience’s viewership. Publishers, platforms and studios alike need a clear understanding of consumer streaming preferences to make the business decisions necessary for programming, content distribution and ad strategies.
We’re here to help. Nielsen Streaming Content Ratings uses people-powered panels and proprietary metering technology to attribute program viewership through linear TV and connected devices.
By fusing the who, where and what of today’s streaming audiences, we’re able to provide syndicated measurement for programs and episodes viewed through the top streaming platforms. With this intelligence, customers can develop comprehensive audience profiles for their businesses, and for their competitors’ businesses, to stand out in the crowded streaming ecosystem.
Caractéristiques
Comprendre les préférences en matière de diffusion en continu et optimiser l'expérience du contenu vidéo
Données démographiques de l'audience
Obtenez des informations précieuses sur les programmes diffusés en continu qui sont regardés par votre groupe démographique cible.
Multiplateforme
Find out who is viewing your content across linear TV, video-on-demand, and streaming platforms.
Données tendancielles
Understand how your streaming programs are trending over the course of a week, month, year or total flight.
Vue concurrentielle
Découvrez le nombre de téléspectateurs que vos programmes de diffusion en continu atteignent par rapport à vos concurrents.
Use cases
Streaming measurement for advertisers, agencies, publishers and ad platforms
advertisers and agencies focussed on more effective targeting and better ROI among those to benefit most from Nielsen Media Impact SK launch
Développez des profils d'audience complets pour mettre en valeur votre marque dans un écosystème de diffusion en continu très encombré.
Répondre à des questions cruciales telles que
• What are the best platforms to distribute my ads?
• Which programs are reaching my target audience?
• How can my brand integrate into the streaming ecosystem?
Media sellers
Uncover consumer streaming preferences to inform your programming, content distribution and ad strategies.
Répondre à des questions cruciales telles que
• What are the best platforms to distribute my content?
• How can I convince advertisers to invest in my platform?
• Where can I reach non-streamers to promote my platform?
Let’s discuss your business needs
