Ajoutez des informations sur les consommateurs locaux à votre stratégie commerciale avec Scarborough
Des études de marché alimentées par des personnes réelles
Consumer demographics across the U.S. are changing—quickly. You need to know who your local consumer is, as well as their unique behaviors and what motivates them. Nielsen Scarborough’s consumer insights provide the detailed information you need to understand today’s evolving consumers, regardless of their market or industry.
Profils des consommateurs multiplateformes
Entrer dans la tête des consommateurs
Gain a better understanding of consumer lifestyles, shopping behaviors and media consumption and understand what consumers are watching, listening to and reading across digital and traditional platforms.
Rapports inclusifs
Entrer en contact avec des consommateurs diversifiés
Gain behavioral insights and understand the needs of segments like the LGTBQ+ community, Hispanic audiences, streamers, sports betters and other highly sought-after audiences.
Des recherches adaptées aux besoins des entreprises
Découvrir les nuances pour stimuler la croissance
Compare local market behaviors to the rest of the population, analyze consumer opinions across key categories, strategize across specific verticals like healthcare, dig deep into the habits of podcast audiences‒or even explore custom audiences.
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Une couverture inégalée
Locally rooted, nationally comprehensive
Nielsen Scarborough captures local and national consumer insights across 2,000+ categories including leisure activities, shopping behaviors, purchasing patterns and media consumption. Conducting 330,000+ surveys a year throughout the U.S. Nielsen Scarborough ensures that advertisers and media companies are equipped to meet the needs of their customers and uncover new strategic possibilities.
Pouvoir de l'individu
Remettre les gens au cœur du processus décisionnel
Consumers aren’t just one dimension. With Nielsen Scarborough’s local market insights studies, you can examine full consumer habits across areas like automotive, banking, demographics, grocery, healthcare, lifestyle, media, retail, sports, telecom, travel, voting and more. With a comprehensive picture of your consumer, make strategic decisions for sales, marketing, promotions and media buying and selling strategies.
Découvrir les points forts des consommateurs
Adopter une approche compétitive
With Scarborough, you not only uncover the unique behaviors of your consumers, but also determine and define the competitive landscape. This knowledge will give you a better understanding of the marketplace so you can develop strategies that highlight your strengths as well as create personalized messaging that wins over audiences.
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Rapports sur l'industrie de Scarborough
Choose your industry and purchase now. Access 83 DMAs in your chosen category to uncover consumer insights. Ideal for those looking to engage in market research for industry categories by local DMA. This license is for reporting use only and cannot be used for ad targeting, media buying or sales.
Accès complet à Scarborough
Full Scarborough access across all DMAs and industry categories, with the flexibility to pull and create expanded reports or data tables.
